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Reflex Protect isn't accepting new investments

Reflex Protect’s deadline was August 1, 2020

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Reflex Protect

Alleviating unnecessary suffering from violent threats for everyone, everywhere
Social Impact B2C
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$116,433
Raised
401
Investors
Successfully funded and closed on August 1, 2020.
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Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Reflex Red Storm, LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Reflex Protect Crowd SAFE Reflex Protect Form C.pdf
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Hear from some of the 401 investors in Reflex Protect


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Highlights


$1M+ raised
Company has previously raised over $1M in capital
$250K+ revenue
Company had over $250K in revenue in the past 12 months
  • An easy, effective and non-violent alternative for violent situations
  • Raised over $1 million in angel investor equity and RPAs
  • $750,000 projected revenue in 2020 (tripling 2019 revenue)
  • Endorsed by multiple school boards and hospital associations
  • Led by serial entrepreneur with successful start-up and growth experience
  • Disrupting the billion-dollar self-defense and safety preparedness markets
  • Making a positive impact on American life

Problem


There's never been a better time to address violence in America than right now

The public is demanding action. Law enforcement needs new, superior non-lethal options. The rest of us need peace of mind.

Someone at almost every school district, hospital, urgent care center, workplace, and house of worship is responsible for finding and employing an effective frontline self-defense solution.

The threat of gun violence is a national health emergency. It costs our country thousands of lives and billions of dollars. 

Reflex Protect® has the non-lethal answer to stop immediate violence in its tracks.

Solution


A new way of tackling self-defense

Reflex Protect® puts out the threat of violence the way fire extinguishers quickly and easily put out fires.  

Our revolutionary Presidia Gel® – shot through our patented Reflex™ point-and-shoot spray head – delivers immediate temporary blindness and pain, debilitating an attacker until help arrives.

Reflex Protect® defense tools are used in hospital ERs, schools, churches, offices, and by cities and law enforcement. 

  • Responsibly protect, train and empower employees
  • Support security staff
  • Mitigate risk of liability/lawsuits 

Reflex Protect® is dedicated to keeping you safe. Just like fire extinguishers, Reflex Protect® should be found in every home, workplace, and public space.

Product


Self-defense products + comprehensive training

Reflex Protect® is a safety preparedness company offering a complete solution of policies, procedures, training, and implementation, in addition to revolutionary products.

Effective and Accurate
The intuitive, patented spray head and hard-hitting Presidia Gel® makes Reflex Protect® the most effective non-lethal self-defense solution on the market.

Committed to Safety
Twin safeties drastically limit accidental deployment.

Presidia Gel®
Rapid onset debilitating irritant sticks to what it hits, eliminating risk of cross-contamination to others.

Reflex Remove™
Neutralizes, cleans, and soothes the effects of Presidia Gel®, as well as pepper sprays and tear gas.

Traction


Strategic partnerships with hospitals and schools

• The only pre-approved security solution for Providence St. Joseph's Healthcare's 51 hospitals and 1,085 clinics (Pacific NW, California, and Texas). 

• Endorsed by the Montana Hospital Association, MHA Ventures, and HRS healthcare group purchasing organization (38K+ medical clients, soon expanding to Intalere's 108K+). 

• Implemented at Virginia Mason Medical Center in Seattle plus 11 Puget Sound regional facilities scheduled this year

• Used in school districts in Montana, Idaho, Wyoming, Arizona, Oregon, Washington State, Iowa, and Massachusetts

• Endorsed by Montana School Board Association and its group insurance pool

• Approved by the Idaho School Safety Association

Customers


"Hospital safe" is safe enough to use in schools

-Doug Reisig, Superintendent of Hellgate Elementary

“The most significant innovation in less-than-lethal technology since the invention of the Taser.”  -  Safariland Group, largest supplier of gear to law enforcement in US 

“I really enjoyed the Active Shooter Response/Reflex Protect combined course. I will feel safer with this product in my classroom.” - Teacher, Glendale, AZ

“Because healthcare workers are the number one victims of workplace violence, I needed a simple yet effective defense tool that my workers could access to protect themselves and others from threats or acts of physical violence. Reflex Protect is the ideal solution! The inert practice spray has been a critical component of training, helping staff to be comfortable with using the product.” – Shawn Paul, Region Director Environment of Care, Providence St. Joseph Healthcare

“I arrive at work at 4:45 AM and recently have felt very uncomfortable walking into work. When I saw Missoula schools were using Reflex Protect, I knew in an instant that I would not be afraid to park on campus and walk with such a great product." - Connie McLaughlin, Nurse

“A superior product for our hospital. The effect on my body was immediate. I had intense pain in my eyes and I was no longer able to aggress toward someone. And no one else in the room was affected at all!”
- Nathan Stielstra, Hospital Security Training Officer

“We learned so much from you and would definitely recommend Reflex Protect!" - Donna Schlep, Real Estate Agent

Click here to hear from the Director of Security at St. Peter’s Hospital in Olympia, Washington describe an actual use in his hospital.

Business model


Demand from law enforcement, healthcare, schools, small business and the public

Reflex Protect is in the enviable position of selling something familiar yet made superior by innovation into markets desperate for any solution.  

Our price is comparable to pepper spray, yet we offer a far superior (and patented) deployment device, a proprietary indoor formulation of a well-studied irritant, and a revolutionary (patent-pending) antidote. 

We enjoy a solid gross margin of 65-70% on average.

Our innovations create new markets where pepper sprays are either unusable or ill advised (hospitals, schools, inside). Our superior quality makes us attractive to existing law enforcement and military markets. (The FAQ details intellectual property barriers to entry.)

We will disrupt the law enforcement and military market for non-lethal sprays and will dominate highly profitable new markets. 

Market


Disrupting the multi-billion dollar self-defense and safety preparedness market

The above shows where Reflex Protect already has a presence (using present average sales data). Averages will rise with sales to larger individual customers while growth and expansion will increase revenue.

We have not accounted for revenue driven by future training, whether delivered online or in-person, direct or via a licensed affiliate. Training is a major source of revenue.

Our upcoming safety preparedness subscription model – Safety as a Service™ – combining training and product will create virtually limitless revenue scalability.

If Reflex Protect becomes as common as a fire extinguisher, the potential for the Company is frankly amazing.

Competition


Patented technology for a superior product and simple solution

Vision and strategy


Reducing unnecessary suffering for everyone, everywhere

Reflex Protect® is reframing the national conversation about the threat of violence in America to go beyond the “Gun vs. No Guns” debate. We all know violence can erupt virtually anytime and anywhere. But how can we respond?

Our answer is to provide people with the training and tools to be their own first responders, minimizing threats during the "response gap" before professionals arrive.

We envision a country with greater peace of mind knowing Reflex Protect® can safely be used as a non-violent response to violence. 

Republic-raised funds will support:

  • Targeted media awareness and PR campaign 
  • Expanding sales team and activity to institutions, public services and private citizens
  • Aggressive social media and marketing campaign for audience awareness and sales funnel creation
  • Increased trade show exposure for securing retail and online distribution channels 
  • Additional online training video production 
  • R&D to streamline and improve Reflex™ technology and next gen products:
    • Laser red-dot and LED torch attachments
    • EnCase security alarm box with communications connectivity
  • IP protection and enforcement campaign
  • Runway through end-of-year and fiscal sales cycle

Funding


$1.125 million raised to date 

  • $1 million in equity funding raised from friends & family and angel investors.
  • Additional $125,000 in a Revenue Participation Agreement from Goodworks Ventures.
  • Clean Cap Table.
  • Early M&A-based investment interest and potential.

Founders


United by a higher cause

Joe Anderson and Steve Mangold are fourth-generation Montanans from ranching families. Steve is a former military and a lifetime hunter, NRA member, and inventor. Joe is a Stanford and Georgetown Law alum who has helped others achieve their business dreams as an entrepreneur and entertainment & digital media start-up law specialist.

Steve wondered if his invention of a novel technology meant to disrupt the bear spray market might have an even higher calling: Couldn't this invention be an alternative to a loaded firearm wherever a gun would be forbidden, unwise, or unwanted?  Without a doubt, thought Joe.

And just like that, Joe realized his 25-year entrepreneurial career in service to others – one that began in tragedy after a gunman entered his former law firm and killed nine people in 1993 – could be capped with helping solve the problem of gun violence in America.

After the shooting prompted Joe to take a fresh look at his career, he stopped office work and joined a rock band. This seeming rash decision eventually morphed into an entertainment law career and professorship at San Francisco's UC Hastings Law School at the dawn of the dot-com boom.

Joe thus became one of the country's first digital media lawyers, helping countless start-up clients build lasting businesses and successful exits. He also co-founded several start-ups – a Grammy-nominated record label in the 90s; a successful Hollywood production company in the early 2000s; a solar power start-up later in the decade; and most recently the award-winning and extremely successful EdTech venture, StudySync®, revolutionizing online education.

Since its beginning, Reflex Protect® has attracted others for whom revolutionizing non-lethal defense and finding a solution to America’s violence crisis represents a dream they share with Joe and Steve, including:

Ben Gladwin, a Police Captain who retired early secure in the belief that his work with Reflex Protect® would save more lives than behind a desk or even on a beat.

Alain Burrese, a lawyer, martial arts instructor, safety trainer, and author who had just published his definitive book on the subject, Survive a Shooting.

Patrick Memoli, a chemist with a specialization in detergents for whom the challenge of developing a pepper spray/tear gas antidote was the assignment of a lifetime.

The entire, growing Reflex Protect team is dedicated to building a successful business based on empowering non-violent response to threats of violence.

Deal terms


Valuation cap

$9,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

0%

If a trigger event for Reflex Protect occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that Reflex Protect is accepting.
Learn more

Funding goal

$1.07M

The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
Reflex Protect needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Reflex Red Storm, LLC. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Reflex Protect Crowd SAFE Reflex Protect Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Reflex Protect.
5 investors
Invest
$123
Receive
  • Limited Time!
  • Set of inert training units with practice targets
  • Opportunity to participate in mini-video contest showing your experience trying out Reflex Protect!
  • Sold out (0 left of 5)
Invest
$200
Receive
  • One-time use 10% discount coupon for Reflex Protect products at ReflexProtect.com
Invest
$500
Receive
  • Limited time! Expires 7/24/2020
  • Add $500 to your investment and request Ltd. Ed. Original Healthcare Collectible in comment to receive
  • Recruit another $500 investor to mention your name in comment to receive collectible
  • Personalized 1-year 10% Discount Coupon for All Reflex Protect Products
Invest
$500
Receive
  • Personalized 1-year 10% Discount Coupon for All Reflex Protect Products
Invest
$1,000
Receive
  • Personalized 3-year 10% Discount Coupon for All Reflex Protect Products
Invest
$2,500
Receive
  • 1.9 oz Presidia Gel w/ aerosol Reflex Remove for home, car, or jogging.
  • All of the above
Invest
$5,000
Receive
  • 2.5 oz Reflex Protect w/docking station, Inert Training Unit, and 8 oz Reflex Remove.
  • All of the above
Invest
$10,000
Receive
  • Customized 1-year Safety as a Service™ installation, implementation, and training for up to 10 person organization of your choice.
  • All of the Above
  • Limited (25 left of 25)
Invest
$25,000
Receive
  • Customized 1-year Safety as a Service™ installation, implementation, and training for up to 50 person organization of your choice.
  • All of the Above (except $10k level)
  • Limited (10 left of 10)

Why others invested

See all reviews (120) See all (120)

After researching the management team to see what they bring to the table and researching the product and market, it was a no-brainier as why one should invest in Reflex Protect.

Profile picture of Ken Morris
Ken Morris
Active investor
about 6 years ago

Seems like a great non-lethal protection alternative for our homes and classrooms. I want everything teacher to have this.

Profile picture of John Joseph Hauer
John Joseph Hauer
Active investor
about 6 years ago

Experienced management with a proven track record, a strong and sustainable competitive advantage thanks to barriers to entry, high demand for the product, and tremendous growth opportunity, high profit margin.

Profile picture of Manuel Bleve
Manuel Bleve
Value-add investor
about 6 years ago

About Reflex Protect

Legal Name
Reflex Red Storm, LLC
Founded
Jun 2017
Form
Montana LLC
Employees
3
Website
reflexprotect.com
Social Media
Headquarters
Google Map location of of Reflex Protect
1121 East Broadway Street 135 , Missoula, MT
Headquarters
1121 East Broadway Street, 135, Missoula, MT, United States 59802

Reflex Protect Team
Everyone helping build Reflex Protect, not limited to employees

Profile picture of Joe Anderson
Joe Anderson
Founder/CEO
Featured in Superheroes · Read
Joe has enjoyed a 30-year legal career with specialization in corporate entrepreneurial law. He is the Co-Founder of StudySync, an education tech start-up revolutionizing digital classroom pedagogy. Joe is a proud Stanford and Georgetown Law alum.
Profile picture of Libby Brunell
Libby Brunell
Head of Operations
A former public school educator – with 15 years as classroom teacher, coach, and building administrator – Libby then joined Cascadia Business Development to bring her team building and operations experience to the small business world.
Profile picture of Stephon Smith
Stephon Smith
Head of Finance
A graduate of Penn State Schreyer Honors College, Stephon specializes in financial-operations models and quantitative analysis. He is responsible for forecasts, budgets, cap table maintenance, pricing strategies, cost analysis, and sales management.
Profile picture of Karen Leland
Karen Leland
Interim Head of Marketing
Karen Leland is founder of Sterling Marketing Group, a branding, & marketing firm. Clients: LinkedIn, Twitter & Google. Best-selling author The Brand Mapping Strategy: Design, Build & Accelerate Your Brand. She's spoken for Harvard, Stanford & TedX.
Profile picture of Alain Burrese
Alain Burrese
Active Defense Training Division Director
Alain served as a paratrooper in the U.S. Army with the 82nd Airborne and as a sniper instructor with the 2nd Infantry. He holds both business and law degrees from the University of Montana. His most recent of nine books is Survive a Shooting.
Profile picture of Ben Gladwin
Ben Gladwin
Government Sales Division Director
Ben retired as a decorated police captain and former assistant chief at the University of Montana’s police department, where he had a passion for empowering people to plan, prepare, and respond to critical incidents.
Profile picture of Jessica Adanich
Jessica Adanich
Marketing & Social Media Director
An alumna of the Cleveland Institute of Art having studied industrial and graphic design, Jessica is the founder of DesignPod Studio. She has worked with Vitamix® and Hasbro NERF®, and spent six years leading design and marketing at Mace®.
Profile picture of Steve Mangold
Steve Mangold
Co-Founder & Director of R&D
An inventor since a kid (perfect bacon in the toaster!), inefficiencies in products or procedures frustrate Steve into seeking a better design. He holds several patents, and continues to ideate for Reflex Protect in existing and untapped markets.
Profile picture of Patrick Memoli
Patrick Memoli
Chief Chemist
Patrick’s 11 years with consumer packaged goods has focused on product development, scientific inquiry and research. As part of LightBox Laboratories since 2016, he formulated and commercialized sustainable, high-performance cleaning products.
Profile picture of Evan Dean
Evan Dean
Industry Sales Associate
Whether in banking, insurance or energy sales, or working with seniors or underprivileged youth, Evan excels at problem solving. He is a proud University of Montana alum with a degree in business management with an entrepreneurial focus.
Profile picture of Sue Glader
Sue Glader
Copywriter
Sue believes successful communication should be enjoyed, not endured. As a freelance copywriter since graduating from Stanford mumble years ago, she’s strategized and written for folks from GE to Samsung to The Economist Intelligence Unit.
8 more team members
Joe Anderson
Founder/CEO
Libby Brunell
Head of Operations
Stephon Smith
Head of Finance
Karen Leland
Interim Head of Marketing
Alain Burrese
Active Defense Training Division Director
Ben Gladwin
Government Sales Division Director
Jessica Adanich
Marketing & Social Media Director
Steve Mangold
Co-Founder & Director of R&D
Patrick Memoli
Chief Chemist
Evan Dean
Industry Sales Associate
Sue Glader
Copywriter

Press

Technori Pitch Pod: Reflex Protect
YouTube YouTube
·
Jun 8, 2020

Reflex Protect gives you all the protection without the unnecessary harm dealt by pepper spray! Listen to CEO Joe Anderso...

Startup Showcase: Reflex Protect
WGN Radio 720 - Chicago's Very Own WGN Radio 720 - Chicago's Very Own
·
May 2, 2020

Today on the Startup Showcase, Scott talks with the Founder and CEO of Reflex Protect, Joe Anderson. Reflex Protect is a ...

Joe Anderson's unlikely journey to the self-defense indus...
SoundCloud SoundCloud
·
Jul 1, 2019

Joe Anderson might just be the most interesting man on earth, and the conversation we had on this episode of A New Angle ...

Missoula startup looks to enter national debate with tool...
Missoula Current Missoula Current
·
Sep 25, 2018

When the Triangle Shirtwaist Factory erupted in flames in New York City in 1911, it led to the death of 146 workers. Some...

Polson training teachers with new defense spray against a...
ABC FOX Montana ABC FOX Montana
·
Sep 13, 2018

Polson School District is arming their staff and faculty, but it's not with firearms. The district is the first in the co...

Can Do: Reflex Protect's Goal Is A '21st-Century Fire Ext...
Mtpr Mtpr

In July 1993, a gunman opened fire at the San Francisco law firm of Pettit & Martin, killing eight people and wounding si...

Pivoting During Covid-19: Re-Evaluating Your Market." A c...
Reflex Protect Reflex Protect

With COVID-19 changing the American business environment, every business needs to re-evaluate its market to determine the...

"What Company Would You Invest In?" Justin Angle, host of...
Reflex Protect Reflex Protect

Justin Angle has interviewed 100 start-ups for his University of Montana's College of Business podcast. When asked to nam...

Show all
Logo of Reflex Protect

Reflex Protect

Reflex Protect successfully raised $116,433 from 401 investors on August 1, 2020
Profile picture of Kent Hart
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Profile picture of John Driver
Profile picture of Steven Svehlak
Kent, Frank, Fred, John, Steven, and 396 others invested. 120 Reviews
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