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Popshop isn't accepting new investments

Popshop’s deadline was May 1, 2021

Follow the company to stay updated on their progress, including future investment opportunities


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Campaign ended
Logo of Popshop

Popshop

Book flexible retail space (Bricks) or launch your e-comm store (Clicks)
B2B Marketplace Real Estate Tech
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$187,627
Raised
576
Investors
Successfully funded and closed on May 1, 2021.
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Pitch Updates 9 Reviews 88
Invest Invest in Popshop
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Closed on May 1, 2021. Information may not be up-to-date. Campaign closed on May 1, 2021. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by popshop, Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Popshop Crowd SAFE Popshop Form CA.pdf Popshop Form C.pdf
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Hear from some of the 576 investors in Popshop


Show more

Highlights


  • Platform that lets users book flexible retail and/or launch online stores
  • 1.6K brands in the community, including Goop, Marc Jacobs, and Stance
  • $140B+ serviceable market
  • $3.15M in booking volume to date
  • 855+ retail spaces across 5 countries and 90 cities
  • 15% booking fee (80% gross margin on transactions)
  • Mobile app (iOS and Android)

Problem


COVID-19 has catapulted the retail world forward by 5+ years, creating many problems for both retailers and space owners. 

Problems for brands

Brands are facing challenges in both the physical and digital aspects of their businesses.

Physical Retail 

  • Brands need flexibility.
  • Long-term leases expose brands to many risks.
  • Traditional leasing channels are painful and expensive.

Digital Retail

  • Opening an online store is daunting and technically challenging. Many brands need a simple to use solution for launching online stores.
  • Today's retailers must have both a digital and physical presence.

Problems for landlords

Retail vacancy rates are approaching all-time highs and landlords are in need of cash-flow to save them from foreclosure.  

Solution


Popshop: Bricks and Clicks

Popshop is a global platform where anyone can launch their physical or digital store(s) with ease.All from one app, BRANDS can:

  • Book flexible retail space and open their physical store(s).
  • Communicate directly with Space Owners.
  • Seamlessly launch and manage their online store in minutes using our new e-commerce builder Clicks.
  • Connect, communicate, and collaborate with other brands in our community.


Through Popshop, Space Owners can:

  • List and manage their spaces.
  • Accept/Deny booking requests right from their phone.
  • Communicate directly with brands through the app. 

Product


Complete retail platform

We have created a web and app-based platform that allows brands to launch their online store and/or book vacant retail space for their physical store right from the palm of their hands (all from one account and app). 

Clicks by Popshop takes away all the pain-points associated         with building and managing an online store. We’ve made it so simple to use that even your grandma could do it.  

Traction


$3.15M in booking volume

Since its inception, Popshop has grown to over 840 spaces located in 5 countries and 90+ cities. In the short time we have completed over $3.15M in total booking volume and have generated over $420,000 in gross revenue since our initial launch in Q1 2019. 

Popshop has over 1.6K+ brands in our community, including Marc Jacobs, Firefox, Target, HBO, Figs, Neutrogena, Steve Madden, and more. Our space owner partnerships include both smaller mom and pop landlords to large scale institutional REITS (real estate investment trusts) like Vornado, Federal Realty, Kilroy Realty Corporation and more. 

Customers


From mom and pop to enterprise  

Popshop helps all participants in the retail world.  Our users are property owners big and small, from mom and pop owners to institutional real estate investment trusts (REITs). For brands, we assist everyone from local curators and artists, to Fortune 500 retail companies.

We’ve had numerous success stories, leading to repeat bookings   from brands such as Everlane, Stance, Goop, and many other international companies.

Business model


80% Gross Margins

Popshop’s asset-light model leads to an average 80% gross margin. (Popshop does not hold any leases)

Bricks

  • 15% booking fee on space booking (15% x gross booking amount).
  • Featured Space subscription revenue ($49/month per featured space) 

Clicks

  • Subscription-based model. We have 3 plans ranging from   $9.99 - $49.99/month.
  • $0.20 - $0.30 fee per transaction

Market


$124B serviceable market

Popshop has a serviceable market of $124 Billion, which is a conservative estimate comprised of 50% of available vacant retail space on the market & a value of $5 Billion for the market size of e-commerce platforms.

Competition


Complete retail solution 

Helping Brands Thrive in the Digital & Physical World

Popshop enjoys a unique competitive edge within our sector. Unlike our competitors, we are not solely focused on physical retail. Our goal is to create a tool that can help brands throughout their entire retail journey, both physical and digital.  

Popshop is hyper-focused on technical innovation, making our products efficient and simple to use. For example, our competitors don't have a mobile app, an e-commerce builder, or a global community. Popshop is pushing the boundaries and will continue to innovate at a speed far greater than any competition.   

Vision and strategy


To create a global community of brands where anyone can unleash their vision

Our vision for Popshop is to create a platform that allows anyone anywhere in the world to be apart of our community and create, launch, and successfully manage their brand. We want to make the process so simple that anyone can launch their business, regardless of their technical abilities.

Our founders know first hand the challenges for both retailers and landlords and we are determined to help. By the time we are done, launching your brand will feel like magic!


Funding


$1 Million invested by founders

Our founders have currently contributed $1M to date to launch, develop and maintain the platform.  We are now actively raising additional funds that will go towards enhancing technologies, marketing, and other departments for expansion. In addition to the Republic campaign, we are currently raising $2M from investors to accelerate our growth and get Popshop into the hands of every retailer who is in need of help. 

Founders


Experienced entrepreneurs and best friends since childhood

Since meeting in kindergarten, Efry and Nathan have been best friends and 25 years later little has changed. Growing up in the suburbs outside of Washington D.C., the two were entrepreneurial from a young age. 

Growing up, Nathan spent his summers and weekends working in his families retail stores, where he developed his knowledge of both brick and mortar and online retail. Efry would spend his summers working for his family's real estate company, working every job from hands-on construction to developing and leasing. The perfect recipe for creating Popshop.

Deal terms


Valuation cap

$10,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

0%

If a trigger event for Popshop occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that Popshop is accepting.
Learn more

Funding goal

$1.07M

The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
Popshop needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by popshop, Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Popshop Crowd SAFE Popshop Form CA.pdf Popshop Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Popshop.
Invest
$250
Receive
  • A personalized thank you from the founders
Invest
$500
Receive
  • Early access to BETA features
  • Personalized thanks you from the founders
Invest
$1,000
Receive
  • 6 months free of Clicks premium membership (can be transferred to a friend)
  • Early access to BETA features
  • Personalized thank you from the founders
Invest
$10,000
Receive
  • Early access to BETA features
  • Personalized thank you from the founders
  • 12 months free of Clicks premium membership (can be transferred to a friend)
  • Popshop hat and t-shirt
Invest
$25,000
Receive
  • 5% off any Bricks bookings for the next 24 months (transferable to a friend)
  • Early access to BETA features
  • Personalized thanks you from the founders
  • 12 months free of Clicks premium membership (can be transferred to a friend)
  • Popshop hat and t-shirt
Invest
$50,000
Receive
  • 4 one (1) hour coding lessons with our CTO Sean Auriti (transferable to a friend)
  • Fishing trip with the founders in Montauk, NY
  • 5% off any Bricks bookings for the next 24 months (transferable to a friend)
  • Early access to BETA features
  • Personalized thanks you from the founders
  • 12 months free of Clicks premium membership (can be transferred to a friend)
  • Popshop hat and t-shirt
Invest
$100,000
Receive
  • Bi-annual 1:1 call with Founders
  • 4 one hour coding lessons from Sean Auriti (CTO)
  • Fishing trip with the founders in Montauk, NY (transferable to a friend)
  • 5% off any Bricks bookings for the next 24 months (transferable to a friend)
  • Early access to BETA features
  • Personalized thanks you from the founders
  • 12 months free of Clicks premium membership (can be transferred to a friend)
  • Popshop hat and t-shirt

Why others invested

See all reviews (88) See all (88)

I invested because the landscape of the business world is evolving. Popshop solves the problem of a small business committing to low revenue generating location and prevents long time commitment in such instances. This will enable online business to run exclusive pop ups for their customers and build a long term loyalty. This will enable customers to meet the founders of the brand face to face and build a credibility. Looking forward to this!

Profile picture of Humza Mehmood
Humza Mehmood
Active investor
over 5 years ago

The AirBnB of commercial real estate in the making. Bricks and clicks! Love it.

Profile picture of Eric Zaccaria
Eric Zaccaria
Active investor
over 5 years ago

Reorganizing the way retail works will be an important part of the recovery from Covid-19. This team appears to be ready to take advantage.

Profile picture of Chris rider
Chris rider
Investor
over 5 years ago

About Popshop

Legal Name
popshop, Inc.
Founded
Mar 2018
Form
Delaware Corporation
Employees
4
Website
popshop.com
Social Media
Headquarters
Google Map location of of Popshop
161 Lafayette Street, 5th floor , New York, NY
Headquarters
161 Lafayette Street, 5th floor, New York, NY, United States 10013

Popshop Team
Everyone helping build Popshop, not limited to employees

Profile picture of Nathan Franco
Nathan Franco
Co-founder & CEO
Featured in Superheroes · Read
Profile picture of Efrayim  Ahdut
Efrayim Ahdut
Co-founder & COO
Profile picture of Sean  Auriti
Sean Auriti
CTO
Profile picture of Georgie  Zilli
Georgie Zilli
Marketing Director
2 more team members
Nathan Franco
Co-founder & CEO
Efrayim Ahdut
Co-founder & COO
Sean Auriti
CTO
Georgie Zilli
Marketing Director

Press

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The Real Deal New York The Real Deal New York
·
Feb 10, 2021

Serhant is bringing his new brokerage to Soho. The celebrity broker's firm has outgrown its initial office in Tribeca and...

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Popshop

Popshop successfully raised $187,627 from 576 investors on May 1, 2021
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Randi, Shendi, Takashi, Karl, Caspar, and 571 others invested. 88 Reviews
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