The experience of buying out-of-home advertising is outdated

Every $1 spent on out-of-home advertising returns $6 in ROI. However, the out-of-home advertising industry has failed to keep up with sophisticated advertisers and brands' growing demands.

Over the course of history, many local and national brands have relied on the "spray and pray" method—with no way to predict, reliably measure, or target attribution from an outdoor campaign.

Because of its complex and opaque nature, the outdoor industry is a far cry from today's modern digital world, where Facebook and Google campaigns can be placed in minutes, and success can be measured in a few clicks. It is clear—the outdoor advertising industry needs the next big thing...

Nickelytics makes simple & measurable out-of-home advertising solutions for our modern world

We make launching outdoor advertising as easy as posting a Facebook ad.

Nickelytics has the technology to make buying out-of-home media trackable, easy, and at-scale, by leveraging a pool of outdoor assets on our easy-to-use marketplace platform.

The Nickelytics Difference

Nickelytics offers real-time analytics, traceability, and measurability, for unparalleled advertising performance.

How does it work?

With our easy to use platform advertisers can:

DEFINE their ideal target audiences with the help of predictive data.

DESIGN campaigns from a plethora of available outdoor inventory.

RETARGET any audience online that is exposed to real-world ads, increasing sales & conversions.

MEASURE the performance of omni-channel campaigns in real-time with live analytics, and understand attribution and return on ad spend (ROAS).

ADAPT a campaign's location, duration, and audience using geospatial data.

             

             

Connecting the offline world to the digital world

Nickelytics's technology bridges the gap between the physical and digital worlds by aggregating real-time GPS data from outdoor ads and geolocation data from nearby mobile devices.

Our data partners capture the unique IDFA/ADID identity for each device, build an affinity and demographic profile of the exposed audiences, then cross-reference the user-data in real-time to accurately measure the ad's online impact. This data empowers advertisers to drive website traffic, track clicks & conversions, and determine ROAS with ease.

What We Leverage from our Data Partners:

• 14 Trillion International & National location observations covering five years
• 700 Million International GPS MAU's
• 300 Million U.S. GPS MAU's
• 100 Million U.S. SDK MAU's

Techstars backed and rapidly growing revenue

Demand has been proven with SMBs; now, we are rapidly growing with enterprise clients and agencies. 

We are uniquely positioned to scale internationally. Most notably, Techstars has accelerated us in Turin, Italy, and we have already begun several pilots and partnerships with top brands, mobility partners, and advertising agencies overseas.

Sales Revenue

• $200K revenue sold in the last 30 days
• Over 30 SMBs & brands achieving >$1M in lifetime revenue 
• 10 agency partnerships reaching 1000’s of top brands
• Partnerships with top mobility and micro-mobility brands including TIER, Dott, and Cabify with tens of thousands of available assets
• Techstars & Endeavor Accelerator 2020
• Top 100 Startup of the Year Finalist Startup of the Year ® Summit © 2020
• $1.2M preseed capital raised from top tier angels investors

What do our clients have to say about Nickelytics?

Our customers love how effective and simple we make OOH. But don't take our word from it, hear it directly from them!

SMBs, enterprise clients, and agencies

Successful brands

Agency partners

Making commissions from our double-sided marketplace

Nickelytics is a technology company that provides access to a range of digital and traditional outdoor advertising assets and campaign tools through a double-sided online marketplace. The Nickelytics campaign launch portal connects supply and demand-side customers to provide a commission-based revenue model.  

We currently operate at an average profit margin of 51% in our mobility advertising category. When our platform is fully developed, we will further increase our margin.

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Unit Economics

We make a commission on all transactions that happen on our marketplace.

• 15% commission on existing OOH & digital OOH inventory

• 50% commission on 'newly' created OOH inventory

Typical Per Campaign/ Per Month Breakdown

*Advertiser pays production fees*

Outdoor advertising is a stable $67B total addressable international market

Market Opportunity

Nickelytics has an unprecedented opportunity to capture the market. 

• In the past year, AdTech and Retargeting have grown 55% to a total market size of $60B; growth is projected at 88% in 2021 to be 41% of all total advertising sales.

• The U.S. is the largest advertising market in the world, with ad spending amounting to $242.5B in 2020

• The global international advertising market is projected to reach $769B by 2024

• The top 200 advertisers collectively spent a record $163B on advertising in 2018.

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The Worldwide OOH and Digital OOH Market ($B)

Creating a whole new concept in the out-of-home industry & expanding it internationally

Nickelytics's vision is clear: to become the most ubiquitous and user-friendly platform for launching OOH ads.

Our major differentiating feature is our expertise in the underutilized assets category (mobility assets, etc.). Creating and utilizing this new asset class allows us to offer effective OOH mediums to a new audience, at a fraction of the cost of traditional billboards.

We, therefore, have the opportunity to create and capture an untapped market.

While large scale brands might be able to afford top tier billboard placements, SMBs and emerging brands are more price sensitive when running advertising campaigns. In comparison to our competitors, we are integrating these newly created assets at a rate of 10K per month to provide for a much more robust repository.

We are internationally positioned and ready to scale globally.

Compared to our competition, who are mainly domestic, we are building the largest database of OOH and DOOH inventory both nationally and internationally. We have already launched mobility OOH campaigns across North America and Italy, with forthcoming partnerships in fast-growing markets in Central America, Europe, and Asia, allowing us a potential market capture of $67B.

Competitive Landscape

Today, we have market validation & demand for our first commercialized product, with a full team ready to develop and launch our new product: the out-of-home marketplace.

We saw how much our clients loved our dashboard, and we recognized the need for an easy-to-use platform for not only mobility advertising, but also placing and measuring out-of-home advertising across ALL assets of an integrated campaign.

By Q3 of 2021, we'll complete our Marketplace build, which includes our simple and integrative dashboard, predictive analysis tool, and automation. We'll also have established partnerships with major outdoor asset inventory providers.

By Q4 of 2021, we will be ready for sale and diversification, international deployment, and on track for $14.5M in revenue by 2024.

The majority of funds raised in this round will be used to develop the platform and diversify & onboard new partners & inventory assets. This will also build momentum and demand on our double-sided marketplace.

Backed by notable investors including Forbes Super Angels, Uber VC, Techstars & more

Meet the Founders

Judah Longgrear, co-founder and CEO of Nickelytics

Before becoming the co-founder of Nickelytics, Judah was the founder and CEO of The Nickel Ride, an eco-friendly on-demand rideshare service paid for by advertisers. This business grew to operate in 5 cities with 60 advertisers and provided over 100K free rides in southwest Florida. Previous to his most recent entrepreneurship endeavors, Judah enjoyed significant success in the corporate world. As a business development executive at companies like Salesforce, Netapp, and Gartner, he developed strategy, led diverse, cross-functional teams, contributed to creative problem-solving, and built partnerships. While working for these giants, he acknowledged the principle that mastery of measurement is the holy grail to growing a business.

Judah is a rare breed; someone who is relentless yet thoughtful. He takes intelligent action quickly and is fearlessly competitive. He is an entrepreneur at heart, yet has the right professional pedigree to drive cross-functional and organizational growth.

Sven Hermann, co-founder & CTO of Nickelytics

During his time at Siemens Corporate Technology (formerly Siemens Corporate Research) in Princeton, NJ, Sven was bit by the entrepreneurial bug. Although writing patents, publishing papers, and working on cutting-edge technologies was an incredible experience for Sven, he decided to quit his job in 2017 and start his own company. While growing the local startup community and running his software development and consulting firm Hatch It, he also built a disaster relief platform called Supply Samaritan to relieve the pain in his community after Hurricane Irma.

Sven met Judah while both of them worked out of the same office space and joined Judah's previous startup, The Nickel Ride, as CTO. After various ups and downs with this endeavor, the two started Nickelytics together, in a hard pivot out of The Nickel Ride. As many startup stories go, they realized that the internal tools and processes they had built for their previous venture were valuable, and were able to incorporate those into the company they're building today.

Sven has a background in electrical engineering and software engineering. He possesses the unique skills to translate both business needs into technical solutions and develop a business plan around existing technological IP, making him an invaluable member of the Nickelytics team.