Deal highlights

• Offering quality small kitchen appliances at great prices with technology to support customers in preparing simple, delicious, home-cooked meals
• Well-positioned in growing $155 billion small kitchen appliance market 
• $6.3 million revenue in 2018, Mealthy's first year of sales
• Mealthy MultiPot is the #2 selling multi-functional pressure cooker brand on Amazon
• Launching several new products in 2019, including game-changing Mealthy CrispLid that transforms any pressure cooker into an air fryer
• Mobile apps enable users to plan meals, create grocery lists, see nutritional information, and order ingredients with 1-click through Instacart and Amazon Fresh
• Significant 2019 expansion into international markets, including Mexico, United Kingdom, Europe, India, South America, and South Africa
• Recipient of two Interactive Marketing Awards (March 2019): Best SEO Campaign and Best Low-Budget SEO Campaign
• Experienced management team includes the founder of Radha Beauty, former Midea executive, AllRecipes.com, and Instant Pot

Meet Mealthy

We make home cooking easy

Mealthy is disrupting the kitchen space, not only by designing high-quality kitchen products at great prices, but also by providing technology to continually support our customers to prepare simple, delicious, home-cooked meals.

Mealthy makes home cooking easy by providing the tools to plan, shop, prepare, and cook delicious home-cooked meals with Mealthy appliances, apps, and strategic integrations. These tools encourage and provide meaningful change in the lives of our customers, enabling them to eat and live better and find balance and increased efficiency in today's busy lives.

Your investment in Mealthy will be used for new product inventory, product development, and building brand awareness through influencer partnerships, advertising, and SEO.

The Problem

Consumers today eat out more than ever because it's convenient and fast

This speed and convenience comes at a price, however: it is expensive and can be unhealthy. Home-cooked meals take time in an already busy lifestyle. 

Mealthy is changing this by producing quality appliances to make cooking convenient, affordable, and fun, while providing delicious, home-cooked recipe options for all diets.

The Solution

Be more than a product

Mealthy is the one-stop shop for all of your home-cooking needs. We provide the small appliances, like the Mealthy MultiPot electric pressure cooker, that save consumers time and enable them to easily prepare healthy, home-cooked meals. 

We don't just provide high-quality kitchen products at competitive prices, however. We also offer an ever-expanding library of Mealthy-owned recipes, personal recipe notes, meal planning, nutritional information, grocery lists, and 1-click ingredient delivery (via InstaCart and Amazon Fresh). This is at our customers’ fingertips when they purchase a Mealthy product.

Our vision

 "What should I cook?" is the eternal question consumers face on a daily basis. Mealthy doesn't just answer this question; we provide the complete solution.

We focus on making innovative, quality appliances, and then pair them with our digital offerings (apps, website) to enable customers to discover recipes (complete with nutritional information, personal notes, tips, tricks, and how-to videos), plan meals, make grocery lists, and order groceries through integrations with Instacart and Amazon Fresh. 

When dinner is done, Mealthy is still with customers, interacting with them on social media and providing community for users to engage and share.

Market Trends

The household appliance market is on track to be a $155 billion industry by 2022

With more people cooking at home, the household appliance market is growing, and is expected to see a nearly 7% increase in 2019 alone. Savvy consumers are looking for the best products at the best prices to provide maximum value and convenience. By providing quality products at competitive prices, and providing consumers with a complete solution, Mealthy is well-positioned to take advantage of this rapidly growing space.

Home cooking is on the rise

73% of Americans cook four or more nights per week. This is an increasing trend in younger households, as more and more millennials prefer to cook at home. Why? To eat healthy, waste less food, and save money.

What’s more, over half of Americans shared that they would prepare dinner at home more often if they had new meal ideas. They need the tools, recipes, and ideas to confidently join the home cooking movement.

What Makes Mealthy Unique?

Quality products

Mealthy offers products that feature contemporary design, the most sought-after features, and all necessary accessories -- all at excellent prices to provide outstanding value. We are there following each purchase to continue the customer journey with recipes, meal planning, nutritional information, grocery lists, and 1-click ingredient delivery (via InstaCart and Amazon Fresh), all to create lifetime Mealthy customers. Our products complement each other, making one-pot cooking a reality and reducing mess and excessive cleanup. 

Mealthy products are consistently the top-rated products in their respective categories. In less than one year after its 2018 release, the Mealthy MultiPot hit the #2 selling spot in the electric pressure cooker category on Amazon with a 4.7-star rating (1100+ reviews). 

Understanding the Customer Journey

Mealthy is with our customers every step of the way. When customers purchase a Mealthy appliance, like our best-selling multi-functional electric pressure cooker, the Mealthy MultiPot, they can use Mealthy’s app or website to find healthy and delicious recipes with ingredients typically available at home. They can select recipes, create grocery lists, and place grocery orders from one of Mealthy’s partners (Instacart or Amazon Fresh), all with a click of a button. It doesn’t get any easier than that! 

Our customers don't have to start out with a product purchase. Our top-rated Mealthy App and highly-ranked (on Google) website, as free, standalone assets, invite potential customers to purchase Mealthy products by providing recipes, articles, videos, and all the grocery list and shopping functionality they need to get dinner on the table. 

Innovation 

By understanding the customer journey and staying in-touch with customer needs and recognizing the daily predicament of preparing, cooking, and cleaning up after meals, Mealthy is able to innovate the kitchen space with next-level with products.

Next-level Innovation

Mealthy CrispLid

Mealthy is innovating the appliance space with the Mealthy CrispLid, designed to convert any electric pressure cooker (6 or 8 quart) into an air fryer or broiler with Mealthy's patented Instant-Crisp technology.

We saw the opportunity to make it easier to broil or air fry directly in your pressure cooker, creating less mess and clean-up. The result? A lid, compatible with all 6- and 8-quart electric pressure cookers on the market today, to broil and air fry directly in your pressure cooker. 

The CrispLid is scheduled to launch Spring 2019 for MSRP of $49.95.

Top-rated Products 

Mealthy MultiPot & Mealthy HandBlend

Mealthy MultiPot is currently the #2 selling multi-functional electric pressure cooker on Amazon with a 4.7-star rating from 1,200+ reviews. Our HandBlend, launched in late 2018, has a 4.7-star rating as well. 

Mealthy.com & Mealthy Apps

Mealthy builds on the customer experience by creating digital platforms (app and website) to support users in answering that dreaded question “What should I cook?” with recipes, videos, articles, and more to provide inspiration and step-by-step help. No inspiration or time to make dinner? No problem -- search on mealthy.com or the Mealthy app for recipes by preparation method, cuisine style, specific diet, or even by the amount of time to prepare the entire meal. 

Customers

Our customers love the ease and inspiration they find on our site, and it shows

Mealthy.com receives 100,000+ visitors per month driven by 100% organic traffic.

The Mealthy App is available on iOS and Android and receives 500 downloads per day. It is the highest-rated mobile app in the appliance kitchen category with a 4.8-star rating from 2,000+ reviews.

Social Media

Mealthy customers aren’t just product users. They are active members of our growing community, sharing recipes, ideas, and providing feedback to enhance our products. Our highly-engaged social media users share their recipes, tips, tricks, and successes with each other on a daily basis (Facebook 336,000+ followers, Pinterest 398,000+ monthly views, and Instagram 28,000+ active users). 

Product Line

Our flagship product, the Mealthy MultiPot, launched in 2018

• 6 Quart launched in early 2018 for $99.95 (comparable models range from $120 -$130). 8 Quart launched in 2019 for $129.95 (comparable models range from $140-$160)

• Replaces nine commonly used kitchen appliances

• Built with 14 smart presets, your favorite dishes are as easy as pressing a button

• LCD panel with progress indicator takes guesswork out of cooking

• Stainless steel cooking pot and steam basket enables you to prepare 2 dishes at once (pot-in-pot cooking)

Mealthy HandBlend Immersion Blender

• Launched in late 2018 for $39.95.

• A quick, easy, and handy way to purée, blend, chop, whisk, and more!  The immersion blender is stainless steel.

• Powerful blending with a top rotary knob to adjust speed settings. 

• Give blending a boost with turbo mode to get smoothies, sauces, and soups to the perfect consistency every time.

What's Next

Mealthy 2019 roadmap

New product launches 

With the success of the Mealthy MultiPot and HandBlend achieving the top-selling list in their respective Amazon categories, we have the momentum to expand our product offering.

• Launch Mealthy CrispLid, Mealthy Blender, Mealthy Air Fryer, and Mealthy Glass Kettle

• Enter cookware category by launching Mealthy Nonstick Frying Pan and Mealthy Stainless Steel Frying Pan

• Continue to build on app and site to enhance user experiences, meal planning, grocery lists, and third-party grocery delivery (Instacart and Amazon Fresh) 

• Work with national and international offline retailers to grow distribution

• Continue product innovation

Mealthy CrispLid, MSRP $49.95

• Scheduled launch Q2 2019

• Designed to work with all multi-functional pressure cookers to transform pressure cooker into an air fryer or to crisp/broil food at the end of the pressure cook cycle

• Currently no comparable product on the market

Mealthy 2-in-1 Blender, anticipated MSRP $129.95

• Scheduled launch Q3 2019

• Designed with glass pitcher, 100% BPA-free shatter-proof plastic pitcher, and a 100% BPA-free personal blender cup

• 1,400 watts, 24,000 rpm. Personal smoothie cup enables on-the-go convenience

• Comparable products retail between $250.00 - $500.00

Mealthy Air Fryer, anticipated MSRP $99.00

• Scheduled launch Q3 2019

• Designed with a window to enable you to see the progress of the food, no need to constantly open and close

• Large basket to prepare more food at one time

• Comparable products retail for $119.00

Mealthy Electric Glass Tea Kettle, anticipated MSRP $29.95

• Scheduled launch Q3 2019
• Glass kettle with comfort handle and built-in strainer
• Comparable products retail between $34.00 - $39.00

Mealthy Nonstick Frying Pan, anticipated MSRP $69.95

• Scheduled launch Q3 2019
• 10-inch proprietary scratch-resistant nonstick surface
• Ergonomic handle
• For use with electric, ceramic, induction, and gas burners; dishwasher and oven safe

Mealthy Stainless Steel Frying Pan, anticipated MSRP $59.95

• Scheduled launch Q3 2019
• 5-ply stainless steel 10-inch frying pan with aluminum core for even heating
• Ergonomic handle
• For use with electric, ceramic, induction, and gas burners; dishwasher and oven safe

Business Model

Current sales channels

Mealthy is continuing to grow sales on Amazon while working on diversifying distribution channels. We are in talks with big box retailers to release in store late 2019/early 2020. 

Our rapidly-expanding international operations including sales on Amazon Mexico, Amazon UK, Amazon Europe, Amazon India. We are currently in production for international distributors in Asia, South America, and South Africa.

Traction

3x growth since December 2018

Mealthy is available across iOS, iPad, and Android devices and currently has over 74,000 users.

Web traffic to Mealthy has grown to over 94,000 (March 2019) unique visitors since December 2018, with 100% of traffic from organic users.

Financial Profile 

Proven sales record

Our business model is simple. We offer quality products at competitive prices, invite customers to access the Mealthy App and website and join our growing community of home cooks. This model has provided and continues to provide success in acquiring and retaining loyal and engaged customers.

We have already launched two successful products since 2018: the Mealthy MultiPot 6 Quart and the Mealthy HandBlend. These two products brought in over $6.3 million in revenue in our first year of sales.

Management Team

Team Experience

Press

Join the Mealthy Movement

Join Mealthy as we continue to innovate and disrupt how consumers use kitchen appliances. Together we can take Mealthy to the next level and realize continued growth.