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Juna’s deadline was August 2, 2020

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Juna

Redefining your mind, body and mood through the power of plants
Women Founders Cannabis Products B2C
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$373,303
Raised
1,043
Investors
Successfully funded and closed on August 2, 2020.
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Closed on August 2, 2020. Information may not be up-to-date. Campaign closed on August 2, 2020. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Kind Collection, Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Juna Crowd SAFE Juna Form C-A 4:21:20.pdf Form C Kind Collection, Inc. 12.16.19.pdf
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Hear from some of the 1,043 investors in Juna


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Highlights


$500K+ revenue
Company had over $500K in revenue in the past 12 months
Venture-backed
Company is backed by a venture capital firm
  • 450,000 doses ingested and over 15K units sold
  • Sold in over 30 online/offline locations as well as direct to consumer
  • Over 32% repeat customer rate
  • Average order value is $121
  • Featured in 65+ publications within 8 months of launch
  • $4.2T market potential due to three specific consumer bases
  • Female founded, female run

Problem


Overwhelm, exhaustion and everyday stressors are the new normal

Unlocking Potential | Changing Perspectives

In an era of sensory and schedule overload, our bodies work in overdrive to maintain biological harmony. We are collectively receiving more information than we can keep up with. The result? Exhausted nervous systems, fatigue, amplified stress, anxiety, and overstimulation.

From tired parents to overworked CEOs, we all aspire to optimize our lives and show up as the best version of ourselves. While it’s easy to turn to pharmaceutical solutions and quick fix supplements, new-age wellness studies are shining light on plant-powered alternatives. Cannabis, hemp and other botanicals are re-setting our body's ecosystem and creating long-term benefits and solutions to everyday challenges.

Juna’s plant-powered formulas naturally enhance your body’s endocannabinoid defense systems, and provide solutions to these stressors of modern living.

Solution


Optimize your mind, body, and mood through the power of plants

Juna’s functional and effective formulas are powered by earth’s most therapeutic ingredients. At Juna, we trust that nature is the best chemist and believe our all natural products are offering the solutions that today's society is craving. Our plant cannabinoids are a daily superfood for mind, body, and mood. 

We craft products that release the body, engage the mind, enhance social situations, and tastefully integrate into every moment of your day — from your morning coffee to nightly restorative sleep.

Product


Formulated by chef and Sommelier:

Juna Drops are un-paralleled formulas naturally enhance your body’s endocannabinoid defense systems, and provide solutions to these stressors of modern living. Our finished products have a pleasant herbal taste that can be dropped under the tongue or added to a food or beverage of choice without compromising flavor.

Two distinct Juna collections:

1. HEMP CBD collection: sold nationwide - under 0.03% THC by law and regulated by the FDA

2. CANNABIS THC collection: licensed and regulated for distribution in California only

Quality

We begin by sourcing nutrient rich plants grown under the sun with regenerative farming practices and permaculture techniques.

 Our plants are all grown with organic and or biodynamic practices and known to have more than 80 identified botanical actives, including accessory cannabinoids, terpenes, flavonoids, vitamins, minerals, omega fatty acids, antioxidants, and other essential nutrients. 

Potency

We then extract the full spectrum of botanical activities to mirror what is naturally occurring in the plant to ensure nutrient rich, active compounds are in every drop.

Consciously Formulated and Triple Tested

via 3rd party labs for:

  • Potency: cannabinoids and terpenes

  • Purity: heavy metals, microbiological and bacterial contaminants, pesticides, volatile organic compounds

  • Accuracy: verifying the dose in each bottle

The Science 

ECS - The endocannabinoid system is a network of receptors throughout the body and brain that is known to regulate key functions such as pain, memory, mood, appetite, stress, sleep, metabolism, immune function, and reproductive function. Juna supercharges your endocannabinoid system (ECS) by using phyto cannabinoids such as CBD by activating receptors in the body to maintain homeostasis-- biological harmony for optimized function. 

The Singular Superfood for Body, Mind, & Mood 

Unlike conventional blends, Juna retains the full spectrum of cannabinoids and aromatic terpenes naturally found in the plant. Studies show these compounds work together to enhance the effectiveness of CBD — a phenomenon known as the “entourage effect”. Research indicates that full spectrum oils are effective at much lower doses and have a wider therapeutic window than isolated cannabinoids alone which are mass marketed.

Traction


$500K in organic sales in first 15 months

Our products can be bought in retail stores or online. To date, we have earned $500K in revenue with zero spent on ads.


Taking our collection mainstream 

With over a 32% repeat purchase rate, Juna has quickly become a cult favorite that has been featured in 65+ strategic publications. In addition to our direct-to-consumer channels, we have established partnerships with 30+ wholesalers and retailers that cater to our key demographic.

Retail partners: fleur marche, standard dose, miss grass

Pop ups/Pop-in‘s: Outdoor voices, Mother magazine, Lululemon and Jennie Kayne

Customers


Uniquely built for our target audience

“Look to Juna, a new CBD oil brand as an example of a company touting “single-origin” ingredients and ultra-clean extraction processes." - Well and Good

BALANCE: “Juna’s balance drops have become an essential part of my daily wellness routine to manage the side effects of endometriosis. Not only does it help with the pain, but I feel more connected and calm when I’m taking it regularly.” - Katie, 35-44yrs

BALANCE: “This was my first time using cbd, I have been dealing with stress and depression, and after about 2 weeks of using it, i have been feeling very stress free and happy!" - Allie S, 21-24yrs

NIGHTCAP: “I was having a hard time getting to sleep and this oil changed everything! It is very gentle and relaxing and doesn't give me crazy dreams like melatonin sometimes does, or leave me waking up groggy. I absolutely recommend! Tastes good too!" - Ryanne M, 35-44yrs

Business model


Robust Sales and Marketing Strategy


Market


$4.2T addressable market

Juna users are split into three categories: the medical user, the recreational user, and the wellness user. Juna formulations provide take a problem solving approach allowing our consumers to build daily rituals on  body + brain  optimization. With these three consumers, Juna stands to address a combined market of $4.2T+ by 2022. 

Competition


Organic, clean and functional

CBD and cannabinoid therapy is not a trend, it is helping to solve modern day health issues and the environmental climate change we are facing globally. 

Our Planet : Regenerative Farming

We support hemp farms that use regenerative practices to protect biodiversity and the entire ecosystem. These regenerative practices not only sequester carbon from the atmosphere and help reverse climate change but amplify the beneficial compounds in the plants. Regenerative practices are crucial and intelligent solutions to supporting the collective world.

Vision and strategy


To be the #1 trusted, female-focused wellness brand in the mass premium marketplace

We plan to form strategic, and aligned brand partnerships through community and experiential activations to gain customer acquisition, brand awareness and loyalty. In addition, we will utilize investments to broaden our exposure in key markets to reach more customers through targeted omni-channel efforts. 

Juna’s product pipeline includes multiple ingestible and topical products that will be tested with focus groups, customers, 3-party labs, and investors for feedback and effectiveness. Our vision is to expand with only the best tried and trusted formulas in the wellness category while staying focused on solving problems within mood, body, mind, and sleep. 

——

Short term goals (2020-21): 350% YOY Growth

  • Test and diversify cost effective acquisition channels outside of paid digital. 
  • Launch subscription model. 
  • Cultivate nationwide brand ambassadors.
  • Build out affiliate influencer program.
  • Diversify sales channels.
  • Build out consumer trial campaign.
  • Launch 3 new products.
  • Giveback charitable component to support growth. 


Long term goals (2022-24): 245% YOY Growth

  • EU and Asia expansion through potential acquisition or licensing agreement. 
  • Vertical operations optimizations.
  • Decrease customer acquisition costs by 25%.
  • Cultivate worldwide ambassadors and brand partners.
  • Own the farm to consumer lifecycle.
  • Launch Juna World experiential location(s).
  • Research human behavior and plants as medicine.

Funding


Raised 250K SAFE note for launch

  • BIG ROCK INVESTMENT: Big Rock Partners is a San Francisco based strategic advisory firm serving companies and investors. Focused on the intersection of cannabis, food and hospitality.

  • Independent angels

Founders


Jewel Zimmer and Taylor Lamb are creatives at heart. Together, their passion for food and wellness is inspiring their work with Juna-World. 

Jewel has a background as a fine-dining pastry chef and certified sommelier. She also launched her first chocolate collection, {cocoa} absolute, with Barneys New York in 2009.

Taylor is an experienced digital marketer, having led digital marketing and e-commerce for luxury jewelry and fashion lines.

Jewel Zimmer - Founder

Jewel Speaking on innovation at Forbes Ag Tech Summit 6.26.19

Taylor Lamb - Co-founder, Marketing

Deal terms


Valuation cap

$4,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

20%

If a trigger event for Juna occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that Juna is accepting.
Learn more

Funding goal

$1.07M

The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
Juna needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Kind Collection, Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Juna Crowd SAFE Juna Form C-A 4:21:20.pdf Form C Kind Collection, Inc. 12.16.19.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Juna.
71 investors
Invest
$75
Receive
  • 2 Free Juna Samples + 15% Off your first Juna purchase.
  • Limited (4 left of 75)
96 investors
Invest
$100
Receive
  • 1 Full Size Bottle of Balance ($60 value)
  • Limited (4 left of 100)
50 investors
Invest
$150
Receive
  • $100 in Juna credit
  • Sold out (0 left of 50)
70 investors
Invest
$150
Receive
  • "trust your mother" Juna T-shirt 2 Juna Balance (trial size) samples
  • Sold out (0 left of 70)
40 investors
Invest
$300
Receive
  • $150 in Juna credit
  • Sold out (0 left of 40)
25 investors
Invest
$500
Receive
  • $250 in Juna credit
  • Sold out (0 left of 25)
34 investors
Invest
$750
Receive
  • $300 Juna Credit
  • Limited (1 left of 35)
Invest
$1,000
Receive
  • $500 in Juna credit
29 investors
Invest
$2,200
Receive
  • $500 Juna Product Credit 20% off Juna products for 1 year.
  • Limited (171 left of 200)
5 investors
Invest
$3,500
Receive
  • $700 product credit 2 Juna T-shirts
  • Limited (5 left of 10)
Invest
$5,000
Receive
  • $1000 Juna product credit OR 20% off for life
Invest
$10,000
Receive
  • 30% off Juna products for life
  • 2 full size bottle of each Balance, Ease and Nightcap
  • 5 gratitude gifts (send 1 product of your choice to 5 friends)
Invest
$20,000
Receive
  • 30% off Juna for life 5 full size bottle of each: Balance Ease Nightcap - 10 gratitude gifts (send 1 product of your choice to 5 friends)
Invest
$50,000
Receive
  • 30% off Juna for life 5 full size bottles of each: Balance Ease Nightcap - 10 gratitude gifts (send 1 product of your choice to 5 friends)

Why others invested

See all reviews (312) See all (312)

Profile picture of Amit Thakral
Amit Thakral
Active investor
over 6 years ago

The benefits are endless. The company seems to be on the right track

Profile picture of Ronnie Moses
Ronnie Moses
Active investor
over 6 years ago

How do we know how our investment is doing as far as a return?

Profile picture of John Nelms
John Nelms
Active investor
about 6 years ago

About Juna

Legal Name
Kind Collection, Inc.
Founded
Sep 2018
Form
California Corporation
Employees
3
Website
juna-world.com
Social Media
Headquarters
Google Map location of of Juna
363 Monticello Street , San Francisco, CA
Headquarters
363 Monticello Street, San Francisco, CA, United States 94132

Juna Team
Everyone helping build Juna, not limited to employees

Profile picture of Jewel Zimmer
Jewel Zimmer
Founder
Profile picture of Taylor Lamb
Taylor Lamb
Co-founder - Marketing
Jewel Zimmer
Founder
Taylor Lamb
Co-founder - Marketing

Press

A CBD Primer For Moms
MOTHER MOTHER
·
Jan 27, 2019

Women are no strangers to the marketing of miracle ingredients, from charcoal in our shampoo to kombucha in our face crea...

CBD regulation will pave the way for a boom of new products
Well+Good Well+Good
·
Dec 4, 2018

If 2018 was the year that CBD started seeping into everything-from our skin care to our cinnamon rolls -2019 will be the ...

Five Emerging CBD Brands Generating Buzz In The Beauty In...
Beauty Independent Beauty Independent
·
Oct 16, 2018

As the CBD market mushrooms, beauty brands wielding the ingredient are burrowing into every niche imaginable. From K-beau...

The Best Anxiety-Busting Beauty Buys Of 2018
mindbodygreen
·
Oct 10, 2018

Contributing Wellness & Beauty Editor By Lindsay Kellner Our editors have independently chosen the products listed on thi...

The List: Four oils to nourish & renew
SFChronicle.com SFChronicle.com
·
Feb 15, 2018

Stress. The flu. Stress about getting the flu. Don't you think it's time for a little self-care? Curative oils have been ...

What Is CBD, and Why Is It in Everything Right Now?
Bon Appétit Bon Appétit

This story is part of the Healthyish Pantry, a collection of articles breaking down the ingredients we love most. Click h...

Innovation Spotlight With Jewel Zimmer | Forbes AgTech Sa...
Forbes Forbes

Jewel Zimmer, Founder, Juna

Show all
Logo of Juna

Juna

Juna successfully raised $373,303 from 1043 investors on August 2, 2020
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Alexander Clarence, Jorge, Alfred, Jacob, samuel, and 1038 others invested. 312 Reviews
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