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Juked’s deadline was January 5, 2021

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Juked

The one-stop destination for esports entertainment
eSports B2C Video & Streaming
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Fully Funded
$1,070,000
Raised
2,385
Investors
Successfully funded and closed on January 5, 2021.
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Co-investors
500 Startups
Accelerator, San Francisco
500 Startups is an early-stage venture fund and seed accelerator that has backed over 2,400+ companies, including Twilio, Udemy, Canva, Credit Karma, Eaze, Grab, Behance and many others.
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Closed on January 5, 2021. Information may not be up-to-date. Campaign closed on January 5, 2021. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Buffd Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Juked Crowd SAFE
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Hear from some of the 2,385 investors in Juked


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Highlights


Notable angel backing
Company is backed by a notable angel investor
  • A better way to follow esports: streams, scores, news, + more—in one place
  • Founders include Twitch founding member; 25+ years of experience in esports
  • User base growing at 74% MoM on average to more than 50,000 MAU
  • Highly engaged: registered users spend ~90 minutes per day on Juked
  • Partnered with Tier 1 esports organizations i.e. Riot Games & DreamHack
  • Raised $1M from prominent gaming/tech execs | 500 Startups

Problem


Esports is fragmented by nature  

While esports is growing exponentially (495 million viewers expected in 2020), there truly is no good way for esports fans to follow their favorite games, players and teams. 

This is because the esports ecosystem is fragmented by nature. 

Fans need to be constantly glued to social media and crawl across dozens of community sites and subreddits. And this problem is only getting worse as new esports games, leagues, and platforms launch every year.

This is a drag on the overall growth of esports, making it difficult for existing fans to stay engaged and, crucially, making for a perilous path to becoming a fan of esports in the first place. Esports deserves a better solution.

Solution


Juked is a one-stop-shop that has everything esports fans need

Juked is creating a better way to discover, watch, and engage with likeminded fans around every esport. We make it so that fans can easily get scores, stats, highlights, follow games, stay in the know about news, and feel a sense of community, on one platform. 


Juked has a similar feature set to Bleacher Report or ESPN, but esports provides some significant advantages:

  1. Esports is on an epic growth trajectory (revenues growing by more than 20% YoY since 2017).
  2. While traditional sports have come to a screeching halt due to COVID-19, esports has flourished.
  3. 43% of esports enthusiasts have "high household income" compared to 30% of the average online population.

Product


The best way to engage with esports

Juked has put everything fans of esports could possibly desire into one easy to use platform. 

Notifications: once a user sets up their favorite games, teams, and players, Juked will automatically notify them about every match.

Esports Streams: we aggregate and embed esports broadcasts (live streams and video on demand) from Twitch and YouTube.

Tournament Information: on Juked, you'll easily find tournament information like scores, standings, brackets, schedules, and more.

News and Content: written news and video content covering every esport, including breaking news and deep dives.

And more, coming soon™: social profiles, fantasy esports, gamification, commenting systems, and more coming soon.

Traction


Organic growth and partnerships across esports

Since launching 1 year ago our active user base has grown by 74.74% MoM on average to over 50,000 MAU with extremely limited marketing spend, and our registered users spend nearly 90 minutes on Juked when they come to the site.

Our primary growth drivers have been word of mouth, organic press, SEO, and content marketing, but we've also been able build mutually beneficial partnerships with some of the biggest tournament organizers in esports, including Riot Games.

Customers


Serving all esports fans 

We've found the assumption that esports fans only watch one or two games, and don't care about any other esport games, to be false. 

60% of our users reported that we helped them find new titles they wouldn’t have been introduced to otherwise, and our average user follows 4 or more games on the platform. 

Here is what industry insiders and execs have to say about Juked.

Business model


A projected $100M ARR

We plan to monetize in 3 key areas:

  1. Premium subscription—a $4.99-$9.99 monthly subscription that gives access to exclusive badges, features, and original content like behind the scenes videos, interviews, and shows.
  2. Fantasy esports & pick'ems*—as the destination for following esports, we have prime real estate to build fantasy integration and gamification directly into Juked.
  3. Sponsorships, advertising, and data—we have unique insights about esports fan demographics and behaviors that brands and advertisers in the space are desperate for.

By capturing just 0.3% of 495M global esports viewers as paying users, Juked could generate in excess of $100M ARR from subscriptions and esports fantasy alone in the next 5-10 years, not to mention potential advertising, sponsorships, and data analytics sales. 

*Fantasy esports is rapidly gaining acceptance in the U.S. and  around the world, and this process has only been accelerated by COVID. That said, we also plan to build paid gamification that falls into a more casual bucket where players will compete on leaderboards and for badges/other aesthetics.

Market


One of the fastest growing segments in media and entertainment

Esports is already huge, but did you know that the 2019 League of Legends World Finals drew more than 2x the concurrent viewers (44 million) at peak than game 6 of the 2019 NBA finals (20 million)?


And the esports market is thriving with both revenue and viewership growing exponentially each year for the past decade. With no end in sight, it is only a matter of time before esports becomes more popular than traditional sports.

The cherry on top of it all is that esports fans are an incredibly attractive demographics, primarily comprised of Millennials and Gen Z, and are wealthy to boot.

Still not sold? Check out this mini-doc on esports from CBSN:

Competition


Our product out-competes the market 

Juked supports more than 35 esports games—our closest competitor supports just 8.

We know that hardcore esports fans care about the biggest tournaments and events across every esport—not just the top 10. That's why we have built the infrastructure and team to support more than 35 games. And our entertainment-focused design is specifically built to make it easy for new fans to jump in and find the best content to enjoy.

Our founding team has 25+ combined years of experience in esports, giving us a unique perspective on the needs of esports fans as well as direct, personal connections with executives and influencers from every corner of the industry.

Vision and strategy


Accelerating the growth of the global esports industry

We believe that anyone who plays an esports game can become an esports fan, but that the barrier to entry to enjoying esports is simply too high. We're passionate about solving this problem in order to accelerate the growth of esports for decades to come.

Over the next year we will...

  • Launch Juked iOS and Android apps. 
  • Make watching esports more social with esports fan profiles and watch parties.
  • Make watching esports more fun with pick'ems and fantasy.
  • Launch flagship original content, including podcasts, highlights shows, event recaps, and more.

Funding


$1M in funding from prominent esports investors

We've closed $1M in pre-seed funding from high profile esports and tech investors, such as the former CEO of Blizzard Entertainment, the co-founders of MyFitnessPal, and a former board member at Twitch, among other notable investors. We are also proud alumni of 500 Startups Batch 26!

Now, we look to you, the Republic community, to help us take the next step forward. We don’t just want investors—we want a community of supporters who will help make Juked the best possible platform for the esports community. Together, we’ll take esports to the next level. We hope you join us!

Founders


Ben, Juked's CEO, was the first gaming hire at Justin.tv and was on the founding team at Twitch, where he played critical roles over 7 years as the company scaled through a $1B exit to Amazon. 

Chris, Juked's COO/CPO, has more than 15 years of product and engineering experience, and has also created some of the most popular esports talk shows and podcasts of all time for games like Overwatch, Hearthstone, and StarCraft 2.

Delan joined Juked shortly after launch, and is the company's VP of Engineering. Delan is a senior full stack developer and was the CTO of Roostr, which was acquired by Chartboost in 2016.

Deal terms


Valuation cap

$8,500,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

0%

If a trigger event for Juked occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that Juked is accepting.
Learn more

Funding goal

$1.07M

The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
Juked needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Buffd Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Juked Crowd SAFE

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Juked.
Invest
$100
Receive
  • Name on list of "Juked Investors"
Invest
$250
Receive
  • Access to Juked beta features before they're publicly available
  • Special "Juked Supporter" badge on user profile
  • All previous perks
264 investors
Invest
$500
Receive
  • Access to private Discord channel with Juked founders
  • Special "Juked Investor" badge on user profile
  • All previous perks
  • Limited (11 left of 275)
162 investors
Invest
$1,000
Receive
  • 1 year of Juked Premium (when available)
  • Exclusive Juked swag: bottle opener
  • All previous perks
  • Limited (8 left of 170)
95 investors
Invest
$2,000
Receive
  • Exclusive Juked t-shirt (JKD // Never Miss a Moment Pocket Tee)
  • 30 minute 1:1 Call with Juked founders
  • Lifetime of Juked Premium (when available)
  • Access to our internal roadmap documents
  • All previous perks
  • Sold out (0 left of 95)
22 investors
Invest
$5,000
Receive
  • Special "Esports All-Star" badge on your users profile
  • 1 hour 1:1 Call with Juked Founders
  • Lifetime of Juked Premium for you and 3 friends (when available)
  • Thank you Tweet
  • All previous perks
  • Limited (3 left of 25)
7 investors
Invest
$10,000
Receive
  • Special "Esports Legend" badge on your users profile
  • Hand written thank you letter.
  • 1 hour quarterly meeting with Juked founders
  • All previous perks
  • Limited (3 left of 10)
4 investors
Invest
$25,000
Receive
  • Receive our monthly investor update emails
  • Dinner and drinks with the Juked founders in San Francisco, when applicable
  • All previous perks
  • Limited (1 left of 5)

Why others invested

See all reviews (531) See all (531)

I’ve been watching juked.gg from the start and I’ve been impressed with their development speed from concept to functioning site. I also believe in their founders and their ability to execute.

Profile picture of Jurgen Shestani
Jurgen Shestani
Active investor
over 5 years ago

I believe there is a big gap in coverage when trying to follow multiple esports, information is spread out between multiple sites and I feel that Juked has made huge improvements in closing that gap and making it easier to gather details on particular tournaments/events.

Profile picture of Patrick Marcoux
Patrick Marcoux
Investor
over 5 years ago

I believe the CEO and his past record as a founding member of twitch.Esports have huge market and the new electronic generation spend almost 2 hours minimum on egames.Competition and the potential for conglomerate to come up with similar idea in no matter of time is one of the risks for juked.They can use their already established name and marketing options to prosper .Shall grow beyond a level which competitors can never catch hold of juked.

Profile picture of Deepu Dharmarajan
Deepu Dharmarajan
Active investor
over 5 years ago

About Juked

Legal Name
Buffd Inc.
Founded
Apr 2019
Form
Delaware Corporation
Employees
5
Website
Juked.gg
Social Media
Headquarters
Google Map location of of Juked
1248 S Van Ness Ave , San Francisco, CA
Headquarters
1248 S Van Ness Ave, San Francisco, CA, United States 94110

Juked Team
Everyone helping build Juked, not limited to employees

Profile picture of Benjamin Goldhaber
Benjamin Goldhaber
Co-Founder & CEO
Featured in Superheroes · Read
Founding member of Twitch and 15 year esports veteran.
Profile picture of Chris Chan
Chris Chan
Co-Founder & COO/CPO
Senior software engineer and experienced esports content creator.
Profile picture of Delan Tai
Delan Tai
VP of Engineering
Senior full stack engineer and former CTO of Roostr (acquired 2016).
Profile picture of Logan Threlkeld
Logan Threlkeld
Digital Content Lead
Content creator and former Social Media manager at Team Envy.
Profile picture of Benedikt Kraus
Benedikt Kraus
Founding Advisor
Former VP Global, Media Network at ESL and esports advisor/founder.
Profile picture of Brandon Brathwaite
Brandon Brathwaite
Content Editor & Producer
Profile picture of Matt Van
Matt Van
Engineering Partner @ Optic Power
Profile picture of Sean .
Sean .
Content Manager
5 more team members
Benjamin Goldhaber
Co-Founder & CEO
Chris Chan
Co-Founder & COO/CPO
Delan Tai
VP of Engineering
Logan Threlkeld
Digital Content Lead
Brandon Brathwaite
Content Editor & Producer
Matt Van
Engineering Partner @ Optic Power
Sean .
Content Manager
Benedikt Kraus
Founding Advisor

Press

The Bleacher Report of Esports | Juked | Technori Podcast
YouTube YouTube
·
Oct 28, 2020

Ben Goldhaber, founder of Juked, joins the show to talk with Scott about his company, the opportunity in esports, his bac...

Juked.gg Co-Founder Ben Goldhaber On The Present & Future...
GGRecon GGRecon
·
Oct 9, 2020

With over a decade of experience in and around esports broadcasting, Ben "Fishstix" Goldhaber is one of the premier minds...

Juked CEO on company's crowdfunding campaign, future plan...
Esports Insider Esports Insider
·
Sep 10, 2020

Juked, which is looking to cement itself as the one-stop-shop destination for esports, has launched a crowdfunding campai...

Juked.gg Launches Crowd Equity Fundraising Campaign
The Esports Observer|home of essential esports business news and insights The Esports Observer|home of essential esports business news and insights
·
Sep 10, 2020

Online esports content portal on Thursday launched a crowd equity fundraising campaign via Republic.co to raise capital d...

Teamfight Tactics: Juked announced as presenting sponsor ...
InvenGlobal InvenGlobal
·
Aug 15, 2020

The following was provided to Inven Global as a press release. SAN FRANCISCO (August 14, 2020) - Esports startup Juked.gg...

Juked tapped for official DreamHack Anaheim streaming por...
Esports Insider Esports Insider
·
Feb 19, 2020

Ahead of this weekend's inaugural , the company has announced a partnership with esports startup DreamHack Anaheim expo i...

Juked raises $800,000 in pre-seed funding round - Esports...
Esports Insider Esports Insider
·
Feb 12, 2020

The funds raised will be used to "accelerate development of its one-stop-destination" goals. RELATED: Esports startup Juk...

Juked.gg creates an easy way to watch your favorite espor...
VentureBeat VentureBeat
·
Nov 7, 2019

Juked.gg is launching an open beta for its platform that makes it easy for fans to watch esports broadcasts for their fav...

Esports stream aggregator, calendar Juked launches
ESPN.com ESPN.com
·
Aug 22, 0287

Nov 8, 2019 Jacob WolfESPN Staff Writer Close Staff Writer for ESPN.com Reports across multiple games, including League o...

Show all
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Juked

Juked successfully raised $1,070,000 from 2385 investors on January 5, 2021
Profile picture of Wendell Carter
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Wendell, Matthew, Benjamin, Shendi, James, and 2380 others invested. 531 Reviews
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