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Ask me anything

· May 19, 2020

AMA: Harold Hughes — Raising millions

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Hey folks! My name is Harold Hughes and I'm looking forward to connecting with all of you in this week's AMA.

But before we get started, I want to share a little about myself. I'm a first-generation American born in NYC and raised in South Carolina. I'm a startup founder, angel investor, and mentor. I started my company, Bandwagon, back in 2014 just as I finished my MBA (Clemson University). In the beginning, it was an idea to help college sports fans protect home-field advantage when they bought and sold tickets. I spent my nights and weekends de-risking the idea, the business model, and ultimately myself as a startup founder. In the Fall of 2015, I went through an idea incubator called Founder Institute and that prepared me to finally make the leap. In January 2016, after nearly a decade in corporate America, I "burned the boats" and went all in on Bandwagon.

As a first-time founder, I had to learn about fundraising, hiring (and firing), and relationship building. At the end of 2017, we pivoted from a B2C fan-facing ticket marketplace to a B2B data and analytics company. It was really difficult but in the end, it was the right decision so I'm glad that when we did it, we fully committed (that's incredibly important in pivoting).

Today, Bandwagon is an identity infrastructure solutions company. Our first product, Aura, is for the live event industry to help event organizers improve fan engagement, increase day of event revenue, and optimize sponsorship value by focusing on who is in their venue on the day of the event. Our second solution is our Bandwagon Blockchain Platform where we help our customers manage consumer information. Lastly, our newest product will be released in Q3 as a result of our acquisition of IdealSeat, Inc. in Q1 2020 so stay tuned!

We are a venture-backed startup that has raised funding in literally every way possible, including a successful equity crowdfunding campaign with Republic! As an operator and a connector, I'm lucky to get to connect with entrepreneurs from every industry and every background. This level of access and insight gave me the opportunity to become an angel investor where I've invested in companies like Partake Foods, the Jay-Z backed line of delicious, nutritious, allergy-friendly snacks (now available in Target NATIONWIDE) and Kanna, which provides a pipeline of qualified, trained workers for cannabis farms and dispensaries.

When I'm not doing startup stuff, I'm either working out, cooking, or chasing around my son. I enjoy video games (2k, Madden, etc.) and good bourbon - sometimes together, sometimes not.

You can ask me anything - seriously. As a Black founder, one of the things that I'm most passionate about is creating a roadmap for founders to navigate the "unspoken rules" part of the startup world. I believe in the tranformative power of transparent storytelling so to that point, feel free to ask about raising capital as a solo founder that isn't technical, building relationships to raise millions as a company that isn't HQ'd in the Bay Area, or even some of my favorite recipes and kitchen gadgets. Also, given the current environment surrounding COVID-19 aka "the Rona", I'm happy to share tips that we practice for communicating as a distributed team as well as techniques and tactics for being an engaged leader through uncertain times.

Let’s get started!


Republic Venture Partner AMA (Ask Me Anything) is a weekly series. Feel free to ask questions in the discussion section below.* He will be answering questions Wednesday 5/20 through Friday 5/22 so submit your questions now!

*must sign into Republic account to ask questions — register here first!


This educational article is provided by Republic to help its users understand this area of the market, it should not be construed as investment advice as it is impersonal, disinterested and was produced by Republic for Republic’s users, without remuneration received or expected.

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Profile picture of Cheryl Campos
Cheryl Campos
6 years ago
Question #6 from @clarence_bethea: Biggest mistake early stage entrepreneurs make when building their personal brand?
1 like Reply
Profile picture of Harold Hughes
Harold Hughes @cheryl-campos Thanks for the question, Clarence! In my opinion, the biggest mistake that entrepreneurs make in regards to building their personal brand is that they put their brand AHEAD of the company. Don't get me wrong - when you're running a successful business, there will be lots of people who want to hear you speak and do interviews or whatever. But in the beginning, it's so important to spend your time and energy "big upping" your startup, your talented team members, and your customers because that's how value is created in your company. At the end of the day, you want to be someone that people root for. Everyone can think of entrepreneurs and executives that you have never met in person but you just *feel* like they're probably a jerk or someone you wouldn't want to be around based on their social media, the way that they come across when they talk to others, AND the relative success of their company to their own individual branding. Don't be THAT person.
6 years ago
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6 years ago
Profile picture of Methabisi Makhoba
Methabisi Makhoba
6 years ago
Hi Harold. Is it possible to speak via Zoom? My questions primarily relate to an existing COVID-19 therapeutic.
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Profile picture of Methabisi Makhoba
Methabisi Makhoba @harold-hughes alternatively, I can send you an email with the scope of what I would like to discuss. And you can decide whether it warrants a Zoom call.
6 years ago
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6 years ago
Profile picture of Harold Hughes
Harold Hughes @methabisi-makhoba feel free to message me.
6 years ago
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6 years ago
Profile picture of Methabisi Makhoba
Methabisi Makhoba @harold-hughes I will send you a Twitter DM. The platform isn't allowing me to send you a message if you're not one of my followers.
6 years ago
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6 years ago
Profile picture of Methabisi Makhoba
Methabisi Makhoba Hi @harold-hughes. I want to pick your brain on something? What would you do if your startup was in the biotech space and you were in possession of a therapeutic/ vaccine candidate? You've completed pre-clinical trials; you have empirical and anecdotal evidence spanning 5 years, however you do not have any backing?
6 years ago
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6 years ago
Profile picture of Harold Hughes
Harold Hughes @methabisi-makhoba That's not a space that I know at all so I can't really give great advice without context of the nuance of that space. That said, empirical data is hard to argue against. Anecdotal evidence isn't that valuable. So I'd work on finding alignment between yourself and organizations that are interested in solving the problem that you are to get something in place as far as a partnership. Depending on what you need, they may be your capital source and your partner. BTW - I never got your Twitter DM. Feel free to email me at harold[at]bandwagonfanclub[dot]com.
6 years ago
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6 years ago
Profile picture of Methabisi Makhoba
Methabisi Makhoba Thanks @harold-hughes . I just sent you an email. Have a good day.
6 years ago
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6 years ago
Profile picture of David Johnson
David Johnson
6 years ago
Hello Sir, I'm interested in getting a startup put together. Still finishing up my idea, how would I get a blockchain developers point of view or perspective on how my app should be built? Then I would look for investors to help me fund more of this completed project , so that I can further create and really bring my idea to life. What is your take on getting this concept together efficiently?

I feel my idea is new and innovative in this blockchain space, which makes it unique. I think this space needs more ideas like the lyft,ubers,grub hubs, etc... I just wanna bring the funk and be different creating a service like no other, but not re inventing the wheel.

I've been in the blockchain space for 3-4 yrs and I've seen incredible growth, loving every moment and exciting twist an turns that comes with the turf. I love it and I feel I can add growth, I just need more direction on how to approach this greatness; so that I can achieve. Thank you for your time

David Johnson

(Los Angeles, CA)
1 like Reply
Profile picture of Harold Hughes
Harold Hughes @david-johnson-cb95e4ac-93df-4544-9aa2-71ddea1a36ab Hi David! I agree that before you start trying to fundraise, you should vet the technical merit of the idea. Do you know what kind of Blockchain infrastructure you're interested? If you're looking at permissioned offerings, I'd suggest checking out Hyperledger to see what folks are building there. Since it's an open source platform, folks are very collaborative (disclaimer: we use Hyperledger and built our own chain). If you're considering a public chain, there are LOTS of options but when it comes to talking to an engineer, there aren't easy places to find them. Send me a message and let's see if I can help connect you.
6 years ago
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6 years ago
Profile picture of David Johnson
David Johnson @harold-hughes Thanks for the response. I know that I want to build most likely on ETH. I want smart contracts to cater to this company, but as I know they can get compromised as well; security would be my concern. I don't know of any other platforms built on ETH that offer security as well. I'm more focused on having that, before I even start building the APP. That's the basis of what I need, then from there start the build of the project to see where it falls. Then the next step once I have a finished up and running project is to look for investors.
6 years ago
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6 years ago
Profile picture of Harold Hughes
Harold Hughes @david-johnson-cb95e4ac-93df-4544-9aa2-71ddea1a36ab Gotcha. One of the other Republic Venture Partners speaks highly of this Blockchain security company. You may want to check them. maxsecureit.co
MaxSecure Tech
Our world-class development team includes senior developers that have worked ... Read more »
Medium Maxsecureit
6 years ago
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6 years ago
Profile picture of Clare Lee
Clare Lee
6 years ago
Question #5 submitted via @joinrepublic by @hamishyoul:
What was the very first action you made in transforming your idea into reality?
1 like Reply
Profile picture of Harold Hughes
Harold Hughes @clare-lee-1 I'd say buying my domain was the first real act. I created an email address at that domain and ordered some business cards. At that point, my idea/business was both digital and physical. From there, I posted on social media and told EVERYONE what I was working on. That helped hold me accountable but also it put my idea in the world so that as my friends and colleagues saw things (articles, news, etc.) about my industry, they would share it with me.
6 years ago
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6 years ago
Profile picture of Clare Lee
Clare Lee
6 years ago
Question #4 submitted via @joinrepublic by @mr.palmero:
Do you have interest investing or assist on funding for companies working on renewable energy?
1 like Reply
Profile picture of Harold Hughes
Harold Hughes @clare-lee-1 I don't have any expertise in that area but that hasn't stopped me from making an investment before. If it's not an investment for me, I'm happy to see who I can put you in touch with. Message me here on Republic!
6 years ago
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6 years ago
Profile picture of Clare Lee
Clare Lee
6 years ago
Question #3 submitted via @joinrepublic by @vishwa_r_surya:
Hey Harold could you state those unspoken rules please!
1 like Reply
Profile picture of Harold Hughes
Harold Hughes @clare-lee-1 I'm working on it! I think that part of sharing those rules is being open about my journey. I recently wrote this blog where I critique the very first deck that I made. Check it out and let me know what you think! “Practicing What I Preach — a critique of the 1st Bandwagon pitch deck.” by Harold Hughes link.medium.com/ApKeDeoJC6
Practicing What I Preach - a critique of the 1s...
When it comes to startup fundraising, the deck is meant to be a universal lan... Read more »
Medium Medium · Harold Hughes
6 years ago
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6 years ago
Profile picture of Clare Lee
Clare Lee
6 years ago
Question #2 submitted via @joinrepublic by @mirnacheet:
What alternative options are there to fund a startup besides looking for investors?
How can I validate my idea? No idea if there's a need for it in the market
1 like Reply
Profile picture of Harold Hughes
Harold Hughes @clare-lee-1 When it comes to idea validation, I believe that customer feedback is the BEST way to tell if your idea is any good or not. I'm a big fan of focusing on customers and Investors will come but if you try to do it the other way around, you can easily become an overfunded company with no market. Naturally, I think that equity crowdfunding is a great way alternative to traditional venture capital but the truth is, every business isn't venture-backable so in that scenario, there are resources like the SBA.
6 years ago
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6 years ago
Profile picture of Clare Lee
Clare Lee
6 years ago
Question #1 submitted via @joinrepublic by @kevincluess:
How do you go about raising money pre-seed other than from friends/family?
1 like Reply
Profile picture of Harold Hughes
Harold Hughes @clare-lee-1 nowadays there are pre-seed venture funds. Some that come to mind are Hustle Fund, Weekend Fund, and Indie.VC. Like every stage of funding, it's most important to understand the motivations and return profiles that each investor is looking for. I tend to define the stages as Angel/family & friends, pre-seed, seed, A, B, etc.
6 years ago
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6 years ago
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