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Opportunity
Fueling the rise of the youth pickleball movement
Pickleball has become one of the popular sports of the nation. Below is the percentage growth in players by age group from 2018-2022.
This surge in Pickleball's popularity among the younger demographic creates a prime, untapped opportunity for our brand to enter and dominate the market with products that resonate in both performance and style.
Market opportunity: Custom Paddles
Community also serves brands looking for customized equipment for their events, promotions, or customers.
Product
Successful case studies
Events:
The expansion of our social Pickleball series was fueled by overwhelming demand, showcasing our ongoing success in engaging some of the most influential figures in New York City.
Wholesale:
House produced 1,200 paddles for Break The Love & Wal-Mart, which were instrumental in supporting pickleball community events across the country.
Brand/Community:
House is the #1 top brand for college athletes on Marketpryce.
Traction
Our focus on Gen-Z has gained significant momentum
House Pickleball is positioned for the future with a strong focus on Gen-Z.
Our 28-year-old founder connects with our audience through memes, short-form content, and popular social media strategies. Unlike our main competitors, who target an older demographic and lack genuine community engagement, we position ourselves as a lifestyle brand that resonates with urban, trend-aware players. We foster community through offline events and partnerships.
Business model
Margin Profile
Since launching in the Spring of 2023, We have done $100k in sales with just ONE product - Our Bread 'n Butter Paddle. With your investment, we can expand our event series, create Pickleball streetwear, and embark on more ambitious endeavors.
Vision and strategy
Financial projections
Leadership
A stellar leadership team with diverse expertise
