Deal Highlights

• High quality, educational, eco-friendly toy rental subscription service with recurring monthly revenue

• Powerful recommendation engine individually tailors and optimizes toys to engage and develop each child

• 60% monthly growth; over 2000 boxes shipped to date to over 600 unique customers

• Sharing economy is expected to grow to $335 billion in 8 years

• Uniquely positioned to earn promotional revenues from organic, eco-friendly baby brands

Problem

Kids get bored of toys too fast

Wasted Family budget, time and space

Green Piñata Toys — Disrupting Early Childhood Learning through Play

Green Piñata Toys gives parents what they want. It is a subscription service that ships curated, educational toys to enhance your child’s learning. Play, learn and return for more.

Capitalizing on the market trend

• Sharing economy is booming: Estimated to be at $335 billion by 2025

• Millennial consumers are re-thinking the value of ownership. They value:

Our Product

• Rated #1, leading industry experts recommended for learning and brain development
• Curation technology individually tailored for a child
• Eco-friendly, made with sustainably sourced wood
  
• Premium wooden toy brands from Europe and the US

Curation Technology — Recommendation Engine 

Powered by Predictive Analytics

• Recommendation engine individually tailors selection
  
• Analytics gathered over time on child’s preferences and parents purchasing behavior
  

How it Works

It’s easy! For a monthly fee, families receive up to 4 toys/month. The Toys are shipped right to their door. 

The kids enjoy the toys for as long as they like, and parents can buy the ones their kids can’t part with. When done, they pack up the green piñata box, pop on the prepaid label and hand it to the mail man.

Our Hygiene is State-of-the-art

We have sanitized and shipped more than 8000 toys and our sanitization process has made sure the toys are 100% germ-free.

Cleaning process is approved by our Scientific Expert — Hannah Gardener, PHD in Public Health from Harvard, Medical Prof. in University of Miami

Strong Trajectory and Market Adoption

Green Piñata is in a high growth phase.  With parents clamoring to subscribe, grandparents relieved to have gift options and partners seeking visibility to our subscribers, we are gaining the investment of individuals and accredited angel investors who want to be part of our success.

Parents love us!

Market Size and Opportunity

Lucrative and Expansive Business Model

Green Piñata Toys have 3 sources of revenue.

• In 2017, we have growing revenues from Rental Subscription

• Starting 2018, we expect to earn revenues from business partner promotions and and gifts for newborns and special occasions.

Competitive Advantage

Crushed competition and now the leading toy rental for ages <5

Our toy recommendation engine individually tailors and optimizes toys to engage and develop each child. This is a unique differentiator in the industry

Our Founding Story

When my daughter was 8 months old, my husband and I were very excited about shopping for toys for her.  At the time I had no idea that 85% of our brains develop by the time we are age 5!  We were paying several hundred dollars on toys that she only played with for a few days. The clutter from unused toys drove me crazy and we were always running out of storage space. I soon realized I was not alone and bam Green Pinata Toys was born.  Play time should be more about having fun together and less about stressing over wastage and clutter.

My team and I are very proud and passionate about building Green Piñata because of two main reasons. 1. We are solving real problem for parents - we help save money, reduce clutter from unused toys, we nurture early learning in children and we offer convenience. 2. we are doing something good for the earth - we help reduce landfill - most plastic toys are not recyclable. The Green Piñata toys are eco friendly, sustainably sourced and we teach the young generation to share and reuse. Most importantly, my team that brings passion and all the right skills necessary to make this business successful and they keep me going!

Our Mission

Fostering learning through play

We built our service on a strong foundation of insights from early education and child development specialists to deliver age-appropriate toys geared for learning at every stage.

We care for our earth

We strive to be as environmentally conscious as possible in order to give our children the best future possible. We have partnered with eco-conscious manufacturers, all of whom use sustainably-sourced wood or recycled plastic to make their products.Together, we help families go green and reduce their addition to the landfill.

We donate toys to children in need

Once our toys have been loved by our customers, we donate them to children in need.

Join Us!

Green Piñata is WAY ahead of others that are seeking to get an early lead on building a customer base of millennial parents with massive intelligence. We own the ‘play to learn’ market and our power is in the analytics and being able to be the trusted source. Wish you had discovered RentTheRunway? Here is your chance. Come, join us! Thank you for your support!
- Shiva