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Edible Garden isn't accepting new investments

Edible Garden’s deadline was April 3, 2021

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Edible Garden

Changing agriculture with technology, sustainability & real sales
B2C Agtech
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Featured image of Edible Garden
$518,267
Raised
1,656
Investors
Successfully funded and closed on April 3, 2021.
Invest in Edible Garden

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Pitch Updates 33 Reviews 323
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Closed on April 3, 2021. Information may not be up-to-date. Campaign closed on April 3, 2021. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Edible Garden AG Incorporated. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Edible Garden Crowd SAFE Edible Garden Form C-A 01.15.2021.pdf Edible Garden Form C.pdf
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Hear from some of the 1,656 investors in Edible Garden


Show more

Highlights


$5M+ revenue
Company had over $5M in revenue in the past 12 months
Bootstrapped
High traction without any outside capital
  • Accelerated sales growth projected at $15M+ in 2021
  • $68.8 billion produce market opportunity
  • Sales at Walmart, Meijer, Target, ShopRite, Hannaford, Kroger—5000+ doors!
  • Patent pending AgTech IP—GreenThumb software & self-watering displays
  • Sustainable & local grow operations—NJ, Ohio, Indiana, Michigan & more
  • Innovative packaging securing supply chain safety & traceability
  • Social mission—support local farms/local jobs, 300+ direct/indirect jobs

Problem


Big Agriculture failed to make produce safe and sustainable

There are huge problems with the current model of legacy large scale agriculture that supplies the produce that feeds us. Safety issues, contamination recalls, over-fertilization, massive water usage, genetically modified ingredients, over dependence on plastics, too many food miles —the list goes on. Way too much waste, too much uncertainty—a total lack of transparency and trust. They failed us. 

Solution


Edible Garden: safe, scalable, Zero-Waste Inspired® farming

Edible Garden is the leader in locally grown organic produce and herbs. We are backed by state-of-the-art sustainable and Zero-Waste Inspired® hydroponic indoor greenhouses & farms run by proprietary farm management software. We are also beginning to leverage blockchain technology at every stage of the supply chain in order to ensure full transparency, traceability and safety in every product we offer. 

Fully operated by local people, our facilities provide jobs and opportunities while supplying our customers with product that uses less to grow more while cutting down on food miles and our carbon footprint. 

Below: Edible Garden's commitment and contribution to sustainability and carbon reduction exemplified by Walmart's Project Gigaton results.

Product


Safe, secure & fresh!

Edible Garden created a better way to combine emerging technology with the wisdom of Mother Nature. Edible Garden's GreenThumb™ proprietary automated software is heralded by the brand and its retail partners as the produce supply chain solution. The company's state-of-the-art farming practices ensure product quality that meets stringent food safety standards. Edible Garden's GreenThumb™ program is the answer to fulfilling orders on specification, on-time and in full with advanced traceability. Moreover, we use sustainable hydroponic future farming methods to provide customers with the high-quality products; free of harmful pesticides, herbicides, residues, and contaminants. Our produce is grown in environmentally controlled indoor environments that provide a safe and secure supply chain with complete transparency & traceability.

Additionally, Edible Garden's next generation innovations include patented self-watering displays that extend plant shelf life and cut waste. Recyclable herb bags with OTR technology are also featured, as well as sugar cane based herb sleeves that are biodegradable—all of which help reduce our environmental impact.

Traction


Available in over 5k stores nationwide

Since our inception, Edible Garden has established partnerships with many of the biggest names in grocery stores and organic food markets. Our products are available in over 5k+ retailers nationwide and are carried in major chains such as Meijer, Walmart, Target, ShopRite, Hannaford, Kroger and more!

Proud finalist for the prestigious FoodTech 500 Award!

Customers


5 star reviews, nothing less

Our target customer is the health-conscious individual looking to help themselves and the environment, without breaking the bank. Our organic herbs & lettuces have received rave reviews since our launch, which has helped us establish strong brand loyalty and retail partnerships across the U.S. 

Business model


The perfect marriage of farming, technology & distribution

Edible Garden's platform supplies its national brand of produce on a local level. Utilizing local facilities, Edible Garden leveraged its position to supply big box, regional grocery stores chains and independents alike. Our business model is to continue partnering with the biggest and the best in fresh grocery retail to grow our sales while keeping to our local roots. Simply Local, Simply Fresh! This approach helped us earn over $5.6M in sales in 2019 alone. 

Market


Branded produce drives category sales growth @ 12%

The organic food market in the U.S. alone was worth $47.9B in 2018, growing at an annual rate of 5.9%. Organic produce has captured nearly 15% of that market, as more consumers seek transparency and integrity within their food. 

Branded produce when looked at as a standalone, continues to outperform its contemporaries as well. Edible Garden plays in both these arenas.

Competition


Uniquely positioned for accelerated growth

Edible Garden occupies a unique position within the organic food and produce industries. We're not a grow-at-home kit, offered at places such as Lowes and The Home Depot. Instead, we remove the work and provide customers with fully grown and ready-to-eat hydroponically grown produce. Unlike our competitors in the legacy produce space, we're using a sustainable future farm model with transparent and ethical farming practices. We're providing the highest standard and quality at a time when people want ready to eat products that are safe, clean and nutritious.

Vision and strategy


Edible Garden: simply sustainable

By reaching our funding goal, we plan to increase our capabilities, technology and invest in partnerships with major distributors to drive store velocity and brand recognition. Other key areas of growth include unrolling additional pre-packaged hydroponically grown product items, following the success of our lettuce line.

Funding


Self-funded & focused

Edible Garden's management team recognized the opportunity to acquire a struggling business with the belief that a big vision and flawless execution could win out. We wanted to save jobs and build something great—even in the middle of the COVID-19 pandemic! After purchasing the business from a holding company, Edible Garden Ag, Inc. was born. We quickly improved systems, safety, quality and execution. We leveraged strong partnerships. and landed new business with major retailers almost immediately. Bottom line, we upped our game. Since the acquisition in March 2020, Edible Garden has self-funded itself with cash-flow and investments by its principals. The time has now come to expand the business and expand growth. We couldn't be more excited!

Founders


We have a strong culture of team work and inclusion across our organization. Our common goal is to contribute to the indoor farming revolution that is transforming how produce is grown and consumed. Our co-founders and management team have worked together nearly 5 years prior to founding Edible Garden Ag, Inc. with a singular focus towards the common goal of using less to grow more—we are truly Zero-Waste Inspired® .

Deal terms


Valuation cap

$18,500,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

0%

If a trigger event for Edible Garden occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$100

The smallest investment amount that Edible Garden is accepting.
Learn more

Funding goal

$1.07M

The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
Edible Garden needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by Edible Garden AG Incorporated. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
Edible Garden Crowd SAFE Edible Garden Form C-A 01.15.2021.pdf Edible Garden Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in Edible Garden.
200 investors
Invest
$250
Receive
  • Yum! Flavorful Mixed Living Herb Box Sampler.
  • Sold out (0 left of 200)
150 investors
Invest
$500
Receive
  • Herb Sampler Box & Raffle for a Weekly Supply of Herbs for One Year!
  • Sold out (0 left of 150)
50 investors
Invest
$1,500
Receive
  • Cool! 6 Month's Supply of Herbs
  • Sold out (0 left of 50)
19 investors
Invest
$5,000
Receive
  • A guided tour by our horticultural team of our NJ or Ohio next generation greenhouses, followed by a farm-to-table dinner with our management team.
  • 1 Year Supply of Herbs
  • Limited (1 left of 20)

Why others invested

See all reviews (323) See all (323)

I strongly believe in organic produce which are healthy for us. It is free of pesticides and other harmful fertilizers which are bad for our body over a long period of time.

Profile picture of Veena Shahi
Veena Shahi
Active investor
over 5 years ago

Amazing idea to help with food shortages while maintaining a healthy choice for consumers. This is a hands down winner in my books. Looking forward to seeing Edible Gardens one day in Mansfield, Texas.

Profile picture of Michael Wright
Michael Wright
Active investor
over 5 years ago

They seem to have the right processes, operations and technology in place to grow aggressively and to expand to other grocery chains and channels of sales. I'm also a customer, and found their product to be of great and consistent quality. I also believe in sustainable farming and agriculture.

Profile picture of Roman Dzadzic
Roman Dzadzic
Active investor
over 5 years ago

About Edible Garden

Legal Name
Edible Garden AG Incorporated
Founded
Mar 2020
Form
Wyoming Corporation
Employees
56
Website
ediblegarden.com
Social Media
Headquarters
Google Map location of of Edible Garden
283 County Road 519 , Belvidere, NJ
Headquarters
283 County Road 519, Belvidere, NJ, United States 07823

Edible Garden Team
Everyone helping build Edible Garden, not limited to employees

Profile picture of Jim  Kras
Jim Kras
Co-Founder and CEO
Profile picture of Mike James
Mike James
Co-Founder and CFO
Profile picture of Dennis Rodrigues
Dennis Rodrigues
Co-Founder and Director (Board Member)
Profile picture of Nick Bloom
Nick Bloom
Head of Sales
Profile picture of Scott  Pendergrast
Scott Pendergrast
Head of Data
Profile picture of Stacy Eng
Stacy Eng
Head of Operations
Profile picture of Kelly Jimenez
Kelly Jimenez
Creative Director
Profile picture of Nick  Simons
Nick Simons
Greenhouse Manager
Profile picture of Jonathan Dmitruck
Jonathan Dmitruck
Head Grower
Profile picture of John  Kissel
John Kissel
Horticulture
Profile picture of Jacob  Bartlett
Jacob Bartlett
Advisory Board Member
Profile picture of Sarina Appel
Sarina Appel
PR/Communications
9 more team members
Jim Kras
Co-Founder and CEO
Mike James
Co-Founder and CFO
Dennis Rodrigues
Co-Founder and Director (Board Member)
Nick Bloom
Head of Sales
Scott Pendergrast
Head of Data
Stacy Eng
Head of Operations
Kelly Jimenez
Creative Director
Nick Simons
Greenhouse Manager
Jonathan Dmitruck
Head Grower
John Kissel
Horticulture
Jacob Bartlett
Advisory Board Member
Sarina Appel
PR/Communications

Press

Edible Garden Advances Sustainable Produce Category With ...
Perishable News Perishable News
·
Oct 16, 2020

BELVIDERE, N.J. - Edible Garden, an agriculture-technology company that operates advanced environmentally controlled gree...

Challenges, Opportunities To Sell More Fresh Herbs - Prod...
Produce Business Produce Business
·
Aug 27, 2019

Fresh herbs are some of mankind's oldest ingredients. In fact, research shows that our caveman ancestors spiced up their ...

Ways To Sell More Fresh Herbs - Produce Business
Produce Business Produce Business
·
Jul 1, 2018

Originally printed in the July 2018 issue of Produce Business. There's clear interest in fresh culinary herbs. Any doubt ...

Logo of Edible Garden

Edible Garden

Edible Garden successfully raised $518,267 from 1656 investors on April 3, 2021
Profile picture of Eric Barger
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Profile picture of Sarah Britos
Eric, JOHN, The, Tom, Sarah, and 1651 others invested. 323 Reviews
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