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AdWallet isn't accepting new investments

AdWallet’s deadline was July 3, 2021

Follow the company to stay updated on their progress, including future investment opportunities


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AdWallet

Enables advertisers to reward consumers directly for their attention and data
Creator Economy Arts & Entertainment
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Featured image of AdWallet
$148,965
Raised
412
Investors
Successfully funded and closed on July 3, 2021.
Invest in AdWallet

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Closed on July 3, 2021. Information may not be up-to-date. Campaign closed on July 3, 2021. Information displayed may not be up-to-date.
Problem Solution Product Traction Customers Biz. model Market Competition Vision and strategy Funding Founders
About Team Press

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by AdWallet Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
AdWallet Crowd SAFE AdWallet Form C.pdf
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Hear from some of the 412 people reserved or invested in AdWallet


Show more

Highlights


$100K+ revenue
Company had over $100K in revenue in the past 12 months
$5M+ raised
Company has previously raised over $5M in capital
Venture-backed
Company is backed by a venture capital firm
  • 150,000+ members
  • AdWallet members have already earned $1,500,000+
  • America's biggest brands are already on the platform
  • Member of Google Startup Accelerator and backed by top VC's
  • 3X YoY revenue growth since 2019

Problem


Advertisers pay $200 billion a year for your attention & data. 

The largest media companies in America (Facebook, Google and others) have built massively lucrative empires based on a relatively simple business plan: Take the remarkably detailed data they procure from their consumers and sell it to the highest bidder.  There's just one problem--they forgot to ask (a few billion people) if sharing and selling their personal data was okay with them. 

The adage: "If you're not the customer...you're the product" holds true when it comes to describing the current state of digital media. Digital media companies have a very valuable product-- you.

The $500 Billion Dollar Secret: 


Solution


Enable brands to pay everyone directly for what's theirs.

Introducing AdWallet.

AdWallet is a platform that enables brands and their customers to finally have a direct, transparent and mutually beneficial relationship with each other. Imagine if advertisers and consumers acted as partners, rather than adversaries?

AdWallet instantly transforms "ads" from being unwanted interruptions, into welcomed invitations into daily life. 

Here's How it Works:

Product


When brands & consumers are partners, everyone wins.

AdWallet creates a pipeline that directly connects customers (all of us) to products and services that can add real value to our lives. 

AdWallet has already provided over $1,500,000 worth of rewards to our members. AdWallet members only receive ads that are relevant to them--and THEY get to choose when they want to engage with them (or not). When they engage, they are directly rewarded for their time and attention.

Traction


AdWallet has 3X YoY revenue & membership growth.

AdWallet has experienced 3X year-over-year growth in sales and members since 2019. We project $2.5MM in revenue and 500,000+ new members in 2021. We project to be cash flow positive by Q4 2021.

AdWallet is the right solution at the right time. Brands can no longer rely on 3rd party data, publishers and middlemen to help connect them with potential customers. A direct, transparent, mutually beneficial partnership between marketers and consumers is the future. 

Digital advertising's current business model will implode within in the next 12-18 months. More importantly, for the good of mankind---it should.

Customers


America's top brands already trust AdWallet.

The ability for brands, marketers and advertisers to suddenly reward targeted individuals directly--rather than having to reward digital media publishers--is a game changer. AdWallet has cut the costs of a form-fill, website click, email and/or cell phone lead by over 80% in some cases. Brands reward our members for their attention, and in turn--our members reward brands with their business.

Business model


Brands reward us, we reward everyone else. It's that simple.

Market


A $250 billion market.

Advertising in the U.S. is a $250 billion enterprise. (The 8th largest industry in the U.S.). While AdWallet is a web-based platform, it has demonstrated that it can take revenue from both digital and traditional ad budgets.

AdWallet is a video-based platform at its core. The bulk of our current sales comes out of an advertiser's current linear TV, OTT, CTV and digital video budget. AdWallet is also able to add consumer surveys and affiliate promotions to each of our consumer experiences. 

As we scale, we will expand into new verticals such as consumer research and direct attribution rewards from brands.

Competition


"Click" farms:

Currently, platforms treat the personal attention of consumers like a "game." These "get-rich-quick" click farms offer little to no real value to advertisers or consumers. 

  • 3rd party "get-rich-quick" click farms
  • Promise users a "quick buck" 
  • Points & rewards based -- not direct cash 
  • Core business is to sell a user's data, not secure it

Verified consumer attention:

There is currently no other system in the world like AdWallet that seamlessly connects marketers to consumers and creates a mutually beneficial relationship for both parties. 

  • Private, direct to consumer marketing platform
  • Direct cash payments to members
  • Advertisers control opportunities--system can't be "gamed"
  • AdWallet is a tool, not a toy

Vision and strategy


AdWallet is projected to grow 4X YoY through 2024.

AdWallet is estimating strong growth for the next few years, reaching a projected 1.8M AdWallet members and $101.1M in revenue in 2024.

AdWallet is ready to scale. 

Presently, the platform can onboard 2+ million new members. The funds we're raising via Republic will primarily be used to market AdWallet to a national member base and hire additional sales staff to accommodate our growth. Our current Customer Acquisition Cost (CAC) is only $2.

Funding


Over $5,000,000 raised so far.

AdWallet's institutional investors are Kickstart Start Fund and ABQid Catalyst Fund. 

This is AdWallet's first "crowdfunded" offering. AdWallet is a tool that enables anyone to take back a commodity that's rightfully theirs...because of this, believe it makes sense that everyone should not only have an AdWallet--but be able to own a piece of AdWallet too.

Founders


Adam Greenhood, CEO & Founder

- 20 years of experience creating ads for the world's top brands.

- Past President of the American Advertising Federation.

- Over 100 advertising industry awards.

Deal terms


Valuation cap

$15,000,000

The maximum valuation at which your investment converts into equity shares or cash.
Learn more

Discount

10%

If a trigger event for AdWallet occurs, the discount provision gives investors equity shares (or equal value in cash) at a reduced price.
Learn more.

Minimum investment

$150

The smallest investment amount that AdWallet is accepting.
Learn more

Funding goal

$1.07M

The maximum amount the offering can raise is $1.07M.
Learn more

Deadline
AdWallet needs to reach their minimum funding goal before the deadline ( ). If they don’t, all investments will be refunded.
Learn more
Type of security

Crowd SAFE

A SAFE allows an investor to make a cash investment in a company, with rights to receive certain company stock at a later date, in connection with a specific event. · Learn more

How it works

Documents

Republic (OpenDeal Portal LLC, CRD #283874) is hosting this Reg CF securities offering by AdWallet Inc.. View the official SEC filing and all updates:
Official SEC Logo Form C SEC.gov
Company documents
AdWallet Crowd SAFE AdWallet Form C.pdf

Bonus perks

In addition to your Crowd SAFE, you'll receive perks for investing in AdWallet.
Invest
$150
Receive
  • The warm and cozy feeling that you are contributing to the end of digital media companies stealing, scraping and selling your most valuable personal commodity--your attention.
Invest
$250
Receive
  • A warm and cozy feeling...
  • Swag Bag
56 investors
Invest
$500
Receive
  • A warm and cozy feeling...
  • 2X Rewards in your AdWallet for first year of membership.
  • Limited (944 left of 1000)
35 investors
Invest
$1,000
Receive
  • A warm and cozy feeling...
  • 3X Rewards in your AdWallet for first year of membership.
  • Limited (465 left of 500)
2 investors
Invest
$5,000
Receive
  • A warm and cozy feeling...
  • 4X Rewards in your AdWallet for first year.
  • Limited (98 left of 100)
1 investor
Invest
$10,000
Receive
  • A warm and cozy feeling...
  • 5X Rewards in your AdWallet for life.
  • A $150 bottle of wine and a virtual happy hour with the founder and executive team of AdWallet.
  • Limited (9 left of 10)

About AdWallet

Legal Name
AdWallet Inc.
Founded
Jun 2020
Form
Delaware Corporation
Employees
5
Website
adwallet.com
Social Media
Headquarters
Google Map location of of AdWallet
28 Cedar Hill Place Northeast 301-173 , Albuquerque, NM
Headquarters
28 Cedar Hill Place Northeast, 301-173, Albuquerque, NM, United States 87122

AdWallet Team
Everyone helping build AdWallet, not limited to employees

Profile picture of Jason Merkoski
Jason Merkoski
Chief Technology Officer
Former Head of Product Design (Amazon). Lead team that created "The Kindle".
Profile picture of Toby  McKenna
Toby McKenna
Chief Revenue Officer
Created and scaled digital ad platforms for NYTimes, Priceline, AMEX, Yahoo! and Bazaarvoice.
Profile picture of Matt Culler
Matt Culler
Chief Financial Officer
15+ years of experience in investment banking and venture capital.
Profile picture of Valerie Martinez
Valerie Martinez
VP Sales
Profile picture of Jenae Wallin
Jenae Wallin
Director of Engagement
Profile picture of Shane  Francis
Shane Francis
Sales Manager
Profile picture of Chris Mossing
Chris Mossing
Director of Sales
Profile picture of David King
David King
Comptroller
Profile picture of Christina Taylor
Christina Taylor
Accounting
Profile picture of Janice Morrow
Janice Morrow
Sales Associate
Profile picture of Javier Delmastro
Javier Delmastro
Sr. Developer
Profile picture of Facundo Morales
Facundo Morales
Sr. Developer
Profile picture of Ivica Damjanoski
Ivica Damjanoski
Dev Opps
Profile picture of Elizabeth Doe
Elizabeth Doe
Product QA & Support
11 more team members
Jason Merkoski
Chief Technology Officer
Toby McKenna
Chief Revenue Officer
Matt Culler
Chief Financial Officer
Valerie Martinez
VP Sales
Jenae Wallin
Director of Engagement
Shane Francis
Sales Manager
Chris Mossing
Director of Sales
David King
Comptroller
Christina Taylor
Accounting
Janice Morrow
Sales Associate
Javier Delmastro
Sr. Developer
Facundo Morales
Sr. Developer
Ivica Damjanoski
Dev Opps
Elizabeth Doe
Product QA & Support

Press

AdWallet Pays You to Watch Ads On Your Phone
Tech.co Tech.co
·
Aug 2, 2019

It's no surprise that many adults spend almost three hours a day on their smartphone. When they are on their phone, they ...

Startup Finds Paying Consumers To Look At Ads Is About Va...
Mediapost

Of all the existential issues Madison Avenue has had to grapple with in recent years, none seems so antithetical as new m...

OPINION | AdWallet brings in money through payouts
Abqjournal

Veteran advertising executive Adam Greenhood's "Mad Man" strategy of getting advertisers to pay consumers to listen to th...

Logo of AdWallet

AdWallet

AdWallet successfully raised $148,965 from 412 investors on July 3, 2021
Profile picture of Adam Selvage
Profile picture of Takashi Sengoku
Profile picture of Brendy Navarro
Profile picture of Fanjiang Zeng
Profile picture of Matthew Kuntz
Adam, Takashi, Brendy, Fanjiang, Matthew, and 407 others invested. 85 Reviews
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